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Defining the problem:

  • What problems are we trying to solve? (Phil Wolf's message)
    • relevant content/ easy way of finding it
    • how we prevent press releases from becoming spam?
    • automated filters
    • connector - finding an expert in real time
    • coverage of the topic (news, blogs, etc.)
    • interactivity/ social space (Q&A bulletin board of questions asked)
    • make discussions easy for those interested in the topic


  • journalists
  • bloggers/ citizen journalists
  • customers

Types of releases

Limitations - press releases for public companies/RegFD

Discussion: Todd Van Hoosear & Amy Gahran
  • Material Information: What makes certain information more important than other information?
  • Disclosure of Material [Nonpublic] Information: What is currently being required of companies in regards to disseminating material information?
  • Material Alternatives: What other options exist for disseminating material information?
  • Disclosure of Non-Material Information: How public companies are currently communicating non-material information to various publics
  • Non-Material Alternatives: A survey of other options that exist for getting out non-material information to various publics

Existing practices

Template - e.g. Todd Defren's SMPR Template

Publishing/ indexing/ searching mechanisms

  • hRelease - microformat (more info on microformats:
  • Structured Blogging
    • how is SB different from microformats?
      • "Microformats are a great way to define microcontent schemas. Structured Blogging then is about taking Microformats and doing something with them - focusing on end-user benefits" (source)
  • Pingerati (Technorati microformat search) (about)


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Page last modified on July 06, 2006, at 10:38 UTC