About

Why change the 100-year-old Press Release?

• Discussions on press releases by PR bloggers (2005-2006): Are press releases dead? (Will blogs replace them?)
• Tom Foremsky: Die! Press release! Die! Die! Die!

First step: Todd Defren's Social Media Press Release (SMPR) Template

• Todd Defren (SHIFT Communications): The "Social Media Press Release" Debuts - Download the Template Today!, May 23, 2006
• PDF template: http://www.shiftcomm.com/downloads/smprtemplate.pdf
• Todd tracks discussions on SMPR Template at http://del.icio.us/shift.communications (RSS)

Second step: Discussion on defining hRelease - SMPR Community Standard

• How is going to work - Chris Heuer: New Media Release Standard from the Community, June 29, 2006
• Sign up for the discussions list at Google Groups: http://groups.google.com/group/newmediarelease
• If you participate to the list, please add your profile to Haystack: http://301url.com/haystack-mediarelease
• More information on microformats:
  • a simple definition by Tantek Çelik
  • http://www.microformats.org

• SocialMediaPressRelease.HomePage
• SocialMediaPressRelease.TopicOutline