SearchWiki:

NEW

CURRENT PROJECTS

LISTS

BUSINESS BLOGGING

BLOG RELATIONS

RESOURCES

Archived Projects

Quick Help

This site is powered by

PmWiki

Main.SideBar (edit)


Creative Commons License
This work is licensed under a Creative Commons License.

Recent Changes | Printable View | Page History | Edit Page

Social Media Optimization - SMO (definition)

Implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. - Rohit Bhargava

Rules/Guidelines for SMO

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup
  6. Be a User Resource, even if it doesn't help you
  7. Reward helpful and valuable users
  8. Participate
  9. Know how to target your audience
  10. Create content
  11. Be real
  12. Don’t forget your roots, be humble
  13. Don’t be afraid to try new things, stay fresh
  14. Develop a SMO strategy
  15. Choose your SMO tactics wisely
  16. Make SMO part of your process and best practices

Resources and Commentary

Edit Page - Page History - Printable View - Recent Changes - WikiHelp - SearchWiki
Page last modified on February 06, 2007, at 12:57 UTC