What you'll find in this page

• Events, analyst reports, a list of companies offering monitoring services, interviews, links to blog analytics research papers and to media coverage of blog monitoring services

What's new on this page

• Social Media Analysis Platforms for Workgroups - Social Target, by Nathan Gilliatt. Reviews of 21 software platforms, March 2010.

Upcoming Events

• International Conference on Weblogs and Social Media, 23-26 May 2010, Washington, DC
  • Weblog: http://www.icwsm.org/blog/index.html | RSS feed
• AnalyticsCamp - various
• MeasurementCamp - various

Social Media Analysis Blogs & Groups

• Nathan Gilliatt: Bloggers of Social Media Analysis - List of blogs associated with social media analysis companies
• Social Media Measurement Group on Facebook

What to monitor?

• What Should Every Company Be Monitoring?

Analyst Reports

• Social Media Analysis Platforms for Workgroups - Social Target, by Nathan Gilliatt. Reviews of 21 software platforms, March 2010.
• The Forrester Wave™: Listening Platforms, Q1 2009 - by Suresh Vittall, with Zach Hofer-Shall, Christine Spivey Overby, Emily Bowen. Free copy from Visible Technologies.
• Guide to Social Media Analysis, 2nd edition - Social Target, by Nathan Gilliatt. Buyers guide with industry trends and profiles of 63 companies in 14 countries, August 2008.
• Brand Monitoring Vendor Product Catalog - Forrester Research. Brief descriptions of 27 vendors, June 2007.
• The Forrester Wave: Brand Monitoring, Q3 2006 - by Peter Kim, with Elana Anderson and Jennifer Joseph

Companies monitoring/measurement services?

• Hat tip to Jeremiah Owyang, who started the list on his blog, and to Nathan Gilliatt, who suggested to use the NewPR Wiki to expand the list

• Attentio:Attentio Brand Dashboard, Attentio Buzz Report, Attentio Industry Report

• Brandimensions: BrandIntel
• Radian6
• RepuMetrix

• CIC
  • blog: CEO Sam Flemming: China IWOM Blog
  • blog: See I See (Chinese) - staff blog

• CRMMetrix | blog: CEO Laurent Flores: Customer Listening Blog
• RTGI | Web Atlas
• Scanblog

• bc.lab
• Ethority
• IPRGuard

• Gala: e-mining

• Integrasco

• Primelabs

• 1st2c
• ComMetric (strategic partnership with Hill & Knowlton)
• Echo Research
• Flux
• Infonic
• Market Sentinel: Live Buzz
• Metrica PR Measurement | blog: Measurement Matters
• Millward Brown Precis (WPP Group): Precis:cube
• Onalytica | blog: Flemming Madsen
• Tullo Marchall Warren | e-Influence
• Wavemetrix: WaveRunner

• Biz360: Market360 BlogView | blog: Market IQ
• BuzzLogic | demo @ Demo Fall 2006 (video) | blog: BuzzLogic Blog
• Collective Intellect | blog
• Converseon: Conversation Miner (disclosure)
• CustomScoop: BuzzPerception | blog
• CyberAlert: BlogSquirrel, Netpinions
• Dow Jones & Company: Factiva Insight
• iCrossing: Brand Shadow
• Informative | blog
• infūz: BlogMonitor
• Kaava
• KDPaine & Partners: The CGM Dashboard | blog: KDPaine's PR Measurement Blog
• MindComet: eWareness
• MotiveQuest: InstantBuzz, BuzzSurvey, MotiveTrak
• NameProtect: Digital Brand Monitoring
• New Media Strategies
• Nielsen BuzzMetrics: BrandPulse, BrandPulse Insight
  • blog: CEO Jonathan Carson
  • blog: CMO Pete Blackshaw
  • blog: VP Marketing Max Kalehoff
• PR Newswire: eWatch
• Relevant Noise (DigitalGrit spinoff): pingMe, sonarView, sonarReports
• TNS Media Intelligence/Cymfony: Orchestra | blog: influence 2.0
• Umbria | blog: Umbria Speaks
• Verisign: Brand and Fraud Protection Services
• Visible Technologies | blog
• Vocus
• Waggener Edstrom: Narrative Network Software

Interviews & Demos on Social Media Measurement and Monitoring (audio & video)

• Interview with Matt Toll (Factiva Dow Jones) on Social Media Measurement - Jeremiah Owyang, PodTech, Feb. 2, 2007
• Web & Blog Analytics Research session @ AlwaysOn Media New York, Jan. 31, 2007
  • in order to see the video, scroll down the page to find the session's name, then click on the AlwaysOn small logo (right side); the video will be displayed at the top of the page
• Interview with Bradley Silver, CEO of BrandIntel - Jennifer Jones, Marketing Voices, Nov. 6, 2006
• Panel discussion from Forrester's Consumer Forum - Elana Anderson and Peter Kim, Forrester; Dave Balter, BzzAgent; Jon Berry, Keller Fay; Sam Decker, BazaarVoice; Andy Sernovitz, WOMMA. October 2006
• Interview with Flemming Madsen, Onalytica - Neville Hobson, For Immediate Release, July 24, 2006
• Interview with Max Kalehoff, Marketing VP, Nielsen/Buzzmetrics - Neville Hobson and Shel Holtz, For Immediate Release, July 11, 2006
• Interview with Howard Kaushansky, President, Umbria - Eric Matson, MarketingMonger, June 26, 2006
• Interview with Biz360’s CMO, Deborah Eastman - Jennifer Jones, Marketing Voices, PodTech June 16, 2006
• Interview with Simon McDermott, CEO, Attentio - Phillipe Boremans, Conversationblog, June 7, 2006
• Interview with Peter Blackshaw, CMO, Nielsen/Buzzmetrics - Jennifer Jones, Marketing Voices, PodTech May 22, 2006
• Interview with Mark Rogers, CEO, Market Sentinel - Nicole Simone, blogexpert.com, Nov. 30, 2005
• Interview with Mark Rogers, CEO, Market Sentinel - Guillaume du Gardier, Podcast Planet, Sept. 29, 2005

Blog Analytics Research

• Analysis of Social Media course at CMU
  • Syllabus with reading list and supporting materials.
  • Updated schedule and course materials are on the wiki.
• AAAI 2006 Symposia on Computational Approaches to Analyzing Weblogs
  • Weblog: http://caaw2006.blogspot.com/
• 3rd Annual Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics, Edinburgh, Scotland, 2006
  • Weblog: http://weblogging2006.blogspot.com/
• 2nd Annual Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics, Chiba, Japan, 2005
  • Weblog: http://wwe2005.blogspot.com/
• 2004 Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics, New York, 2004
• How To Measure Blogs And Other Consumer Generated Media And What To Do With The Data Once You Have It - by Katie Paine and Andy Lark (a paper presented at the 8th International Public Relations Research Conference, March 10-13, 2005, Miami, FL)

Notes from Past Events

• WOMMA Summit - Word of Mouth Research Symposium, December 11, 2006, Washington, DC
  • Peter Kim's deck from the panel discussion introduction
  • Panel discussion recaps from Josh Hallett and Marianne Richmond
• Factiva Social Media Roundtable, December 5, 2006, Palo Alto, CA
  • Jeremiah Owyang's notes
  • Jeremy Pepper's notes
  • Attributes to measure (photo) | Other photos on Flickr
  • Christopher Kenton: Social Media Metrics & Measuring Social Media

Mainstream media coverage of this space

• "Hearing Aid," American Executive, August 2007
• "TNS Eyes the Next Frontier: How to Track Viral, Chatter," Advertising Age, February 26, 2007
• "Brands For The Chattering Masses," New York Times, December 17, 2006
• "Blog Buzz Helps Companies Catch Trends in the Making," Washington Post, March 3, 2006
• "Companies Mine Blogs For Market Research," Wall Street Journal, December 3, 2004