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- PR Opinions Survey (also in PDF), Tom Murphy, PR Opinions, March 2004
- Blogging - PR's True Claim to the Internet, Robb Hecht, SalesVantage.com, February 2003
- Viral Marketing in Web Logs, Lauren M. Andreacchi, State University of New York at Buffalo, June 2003
- (PDF) The Impact of the Internet on Public Relations and Business Communications - IMT Strategies for the Council of Public Relations Firms, December 2000
- (PDF) The Magic Communication Machine - Examining the Internet's Impact on Public Relations, Journalism, and the Public - Donald K. Wright for the Institute of Public Relations, 2001