Successful blogging isn't an engineering problem, and it isn't a marketing problem either, it's more like making soup. It's about good ingredients and doing things in the right order and taking time. Five years in, we've learned what some of the right ingredients and sequences are, but it's not simple and it's there's still lots to learn. This talk will cover a few things that we know and some more that we don't.
Writing weblogs is only half the battle--reading them is just as important. Syndication and aggregation are two blogging buzz words that depend on a popular if somewhat obtuse technology called RSS. Robert Scoble uses RSS to read more than 1000 weblogs a day, and it enables him to be an effective blogger, employee and human. Learn the basics of RSS and how to optimize your blog consumption.
Julie Leung - Making Masks: Blogging as Social Tool and Family Lifestyle
Blogging is a way of life for my family. My husband has a blog and my daughters also have a blog. As blogging parents we made certain deliberate decisions to protect our family while sharing our story. Blogging has impacted our relationships with each other and with relatives, friends and community members. I hope to share some of my experience of making masks, describing how and why I have revealed private family life in a public way through blogs. I also hope this talk will lead into a discussion on choices we make and masks we wear while blogging.
Our plan for this panel discussion is to cover all of the popular tactics used to promote your blog, from search engine optimization to offline tactics. The focus here will be on building readership in The Long Tail -- moving from 20 readers/day to 100, as opposed to 2000 to 10,000.
You've heard who, why, and what, and had lunch. Now it's time to figure out how to get started blogging. This panel will talk briefly about some easy tools and things you need to consider before taking the big leap into bloggerdom. We'll give you tips on how to get started and what to expect. Then we'll open up to a general discussion where you can pose questions and get answers.
PANEL: Personal Blogging - Types and Styles of Blogs and Blogging
It's almost the end of the day and it's time to start thinking seriously about your blog. Whether you've blogged for years, or you're thinking about starting, this session will help you figure out what you want to write about, what type of blog you want to create, and how much personal information you want to publish. The speakers will briefly talk about blogging styles, effects on the family, and talking about yourself before we open up the discussion to everyone.
The rise of personal publishing tools has already upended common notions of media producers and consumers, and transformed how information is distributed and processed. Blogs have added countless new voices to the public discourse, and have played decisive roles in recent scandals and events that have rocked the journalistic profession.
