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  1. Lee Odden on Blogs and Search Marketing (SES 2006) - The Chris Pirillo Show, March 11, 2006
    • At SES New York, Chris sat down with Lee to get his perspective on search marketing and why blogs are an important piece of any marketing puzzle. MP3

2005

  1. Interview: Charles Pizzo, Katrina evacuee - September 25, 2005 - For Immediate Release, The Hobson & Holtz Report, September 25, 2005
    • Shel Holtz and Neville Hobson spoke with Charles Pizzo, a 20-year veteran of communications, a top-ranked speaker and writer and a former Chairman of the Board of IABC and its Research Foundation. A native of New Orleans, Charles evacuated from that city following Hurricane Katrina and the total loss of his home and business premises. He is temporarily located in Arlington, Texas.
    • <)) Download the file (MP3, 14MB, 34 minutes)
  2. Interview: Gerry Murray, President IABC Belgium - September 14, 2005 - For Immediate Release, The Hobson & Holtz Report, September 14, 2005
    • Gerry Murray on development plans for IABC Belgium, the new Chapter website and new President’s blog, the challenges in engaging members throughout Europe, professional development opportunities for IABC members.
    • <)) Download the file (MP3, 20MB, 47 minutes)
  3. Interview: Jeremy Wright - August 30, 2005 - For Immediate Release, The Hobson & Holtz Report, August 30, 2005
    • Jeremy Wright, blogger, author and consultant, about Jeremy’s business blogging book and his forthcoming launch of a new consumer blog network.
    • <)) Download the file (MP3, 12MB, 28 minutes)
  4. Interview: Pete Blackshaw, Intelliseek - August 16, 2005 - For Immediate Release, The Hobson & Holtz Report, August 16, 2005
    • Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer of Intelliseek, Inc, the company behind Blogpulse and Brandpulse, about consumer motivation and word-of-mouth marketing; measurement metrics; comparing blog search tools and what may develop in a period of Furious Innovation; new dynamics to emerge; customer experiences.
    • <)) Download the file (MP3, 14MB, 36 minutes)
  5. Interview: Constantin Basturea - August 10, 2005 - For Immediate Release, The Hobson & Holtz Report, August 10, 2005
    • Constantin Basturea, the man behind The New PR Wiki and Global PR Blog Weeks I and II.
    • <)) Download the file (MP3, 18MB, 45 minutes)
  6. Interview: Jeff De Cagna, Principled Innovation - August 5, 2005 - For Immediate Release, The Hobson & Holtz Report, August 5, 2005
    • Jeff De Cagna, founder of Principled Innovation LLC, on the challenges for volunteers and staffs of association; reducing governance in associations; advocacy and taking stands on issues; the dead strategic planning model and what should be in place instead; opening up to new ideas and learning; the uneven distribution of a future that’s already here.
    • <)) Download the file (MP3, 25MB, 55 minutes)
  7. Interview: Jochen Specht and Jim Lukach, Siemens USA - June 23, 2005 - For Immediate Release, The Hobson & Holtz Report, June 23, 2005
    • Shel Holtz interviews Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company’s intranet.
    • <)) Download the file (MP3, 21MB, 28 minutes)
  8. Interview: Angela Sinickas and Tudor Williams - June 22, 2005 - For Immediate Release, The Hobson & Holtz Report, June 22, 2005
    • In this edition of For Immediate Release podcast interviews, Shel Holtz enjoyed a 49-minute conversation with Angela Sinickas, ABC, and Tudor Williams, ABC, two of the leading internal communications measurement authorities in the business.
    • <)) Download the file (MP3, 21MB, 49 minutes)
  9. BBC News interviews Neville Hobson about podcasting - June 17, 2005
    • 4-minute segment in 'The World Tonight' news and current affairs programme on BBC Radio 4. | How to listen
  10. Interview: Josh Hallett, CEO, Hyku LLC - June 17, 2005 - For Immediate Release, The Hobson & Holtz Report, June 17, 2005
    • Neville Hobson interviews Josh Hallett. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; views on BlogNashville?; podcasting developments; a look ahead for blogs in Florida.
    • <)) Download the file (MP3, 16MB, 40 minutes)
  11. PR Face2Face Interview with Harris Diamond, CEO, Weber Shandwick - Jeremy Pepper, Musings from POP! PR, May 31, 2005
    • PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as well as with people involved in the public relations world. | Interviews index
  12. PRWeek.com Q&A: Neville Hobson, podcaster, May 26, 2005
    • "The emerging new media landscape has produced its share of celebrities in all industries, including public relations. Its latest ascendant stars are Neville Hobson and Shel Holtz, two PR consultants and bloggers who team up for a bi-weekly podcast called For Immediate Release. Neville responded via e-mail to a number of PRWeek?'s questions about podcasts, his enthusiasm for the medium, and how Europe differs from the US in adopting new trends.
  13. Interview: Mike Wing, IBM - May 20, 2005 - For Immediate Release, The Hobson & Holtz Report, May 20, 2005
    • "Mike Wing, IBM’s Vice President Strategic Communications, speaks about IBM's corporate blogging initiative and what it signals for IBM as a new way to engage with the marketplace. Our conversation also addressed other areas of communication at IBM with Mike’s commentary and opinion on a wide range of topics including IBM’s corporate values, the company’s recent history, how the employee jams came about and the value of them, the role of the intranet, taxonomy and folksonomies, and the impact blogging will have from both the perspective of an organization and an individual."
    • <)) Download the file (MP3, 22.5MB, 53 minutes)
  14. Stonyfield Farm - Stonyfield Farm Blog "Cow"munities. Interview with Christine Halvorson, Chief Blogger - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, May 17, 2005
  15. Interview: Mark Elbertse and Hans Mestrum, Tulip Computers - May 11, 2005 - For Immediate Release, The Hobson & Holtz Report, May 11, 2005
    • "We talked about how Mark and Hans see blogging as a tool for communication and building connections with customers, employees and others."
    • <)) Download the file (MP3, 9.8MB, 24 minutes)
  16. PR Face2Face Interview with Jerry Swerling, Principal, Swerling & Associates - Jeremy Pepper, Musings from POP! PR, May 10, 2005
    • PR Face2Face is a special series of interviews with the top public relations and publicity professionals in the country, as well as with people involved in the public relations world. | Interviews index
  17. Monster's Blog - Monster Worldwide, Inc.. Interview with Dan Miller, VP Content - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, May 10, 2005
  18. PR Face2Face Interview with Dan Gillmor, Founder, Grassroots Media Inc - Jeremy Pepper, Musings from POP! PR, May 3, 2005 | Interviews index
  19. PR Face2Face Interview with Al Golin, Chairman, GolinHarris - Jeremy Pepper, Musings from POP! PR, April 26, 2005 | Interviews index
  20. Fresh Perspectives - Cheskin. Interview with Jennifer Gray, VP of Experience - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, April 26, 2005
  21. PR Face2Face Interview with Lord Chadlington, Chief Executive, the Huntsworth Group - Jeremy Pepper, Musings from POP! PR, April 19, 2005 | Interviews index
  22. SkyBox Maytag Blog - Maytag Corporation. Interview with Gary Petersen, Project Manager - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, April 26, 2005
  23. Interview: James Cherkoff and Johnnie Moore on Open Source Marketing - Neville Hobson & Shel Holtz (For Immediate Release: The Hobson & Holtz Report) - April 12, 2005
  24. PR Face2Face Interview with Jeffrey Sharlach, Chairman and CEO, The Jeffrey Group - Jeremy Pepper, Musings from POP! PR, April 12, 2005 | Interviews index
  25. Former Sun Microsystems VP Andy Lark Goes “On the Record...Online” about the Blogosphere - Eric Schwartzman, iPressRoom, April 11, 2005
    • "Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory journalism is reshaping the business of public relations. Named by PR Week as one of the “Most Influential” high tech public relations communicators, Lark goes talks about the latest trends in online communications."
    • <)) Download the conversation - MP3, 24.5 MB
  26. PR Face2Face Interview with Warren Bickford, 2005-2006 IABC Chairman - Jeremy Pepper, Musings from POP! PR, April 5, 2005 | Interviews index
  27. PR Face2Face Interview with David Kistle, 2004-2005 IABC Chairman - Jeremy Pepper, Musings from POP! PR, April 5, 2005 | Interviews index
  28. Intuit QuickBooks Online Blog. Interview with Paul Rosenfield, General Manager for QuickBooks Online - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, April 5, 2005
  29. PR Face2Face Interview with Chris Shipley, Executive Producer, The DEMO Conferences - Jeremy Pepper, Musings from POP! PR, March 29, 2005 | Interviews index
  30. Wharton MBA Admission Blog - interview with Alex Brown, Associate Director of Admissions - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, March 29, 2005
  31. An Open Conversation with Steve Rubel, Micro Persuasion - Neville Hobson & Shel Holtz (For Immediate Release: The Hobson & Holtz Report) - March 27, 2005
  32. Interview with Griff Wigley, blogging coach - Jeffrey Hill, The Voice of the Blog, March 25, 2005
    • "My role as a coach is firstly to get people to write in a language that is more appealing to their site visitors and secondly to get them to consider the wider range of posts and then to do it." | Interviews index
  33. PR Face2Face Interview with Pam Talbot, President and Chief Executive Officer, Edelman US - Jeremy Pepper, Musings from POP! PR, March 22, 2005 | Interviews index
  34. RESCUE! BugBlog. Interview with Stephanie Cates, Director of Marketing and Communications, Sterling International - - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, March 22, 2005
  35. PR Face2Face Interview with Howard Rubenstein, President, Rubenstein Associates, Inc. - Jeremy Pepper, Musings from POP! PR, March 15, 2005 | Interviews index
  36. Dr. Lasky's Blog, Indium Corporation. Interview with Rick Short, Director Corporate Communications - Toby Bloomberg, Diva Marketing, Biz Blog Profile Series, March 14, 2005
  37. PRWeek.com: Journalist Q&A: David Berlind, March 14 2005
    • "Fifteen-year veteran journalist David Berlind has built a career around his work in the technology sector. He's now using the tools of the sector to establish a 'media transparency channel,' where he provides the raw data he uses - such as audio of interviews and e-mails - to write his columns. Berlind talked to PRWeek about his self-preservation as a mainstream journalist, the Journalist Online Transparency System [JOTS], and what his counterparts think of his brave, new experiment."
  38. PR Face2Face Interview with Ronn Torossian, Founder, President and CEO, 5WPR - Jeremy Pepper, Musings from POP! PR, March 8, 2005 | Interviews index
  39. Exclusive Search Engine Optimization Strategies and RSS: Interview with Lee Odden, TopRank - Rok Hrastnik of MarketingStudies?.net March 8, 2005
  40. Interview with Bill Flitter from Pheedo - Jeffrey Hill, The Voice of the Blog, March 6, 2005
    • "Bill Flitter is Chief Marketing Officer of Pheedo, a company which provides publishers and advertisers with RSS advertising solutions. If 2004 was the year of the blog, then 2005 could well be the year when RSS really takes off."
  41. A Micro Profusion of Steve Rubel's Wisdom - The Chris Pirillo Show, March 6, 2005
    • <)) Download the file - MP3, 19.7 MB, 57.13 minutes
    • "As VP of Client Services at CooperKatz & Company in New York, Steve is leading the charge to connect client companies with conversational marketing tactics."
  42. Interview with Christine Halvorson, Chief Blogger, Stonyfield Farm - Jeffrey Hill, The Voice of the Blog, March 4, 2005
    • "Christine Halvorson is that rare commodity in the corporate blogosphere: a full-time company blogger. In her role as Chief Blogger at Stonyfield Farm, Christine oversees no fewer than five company blogs."
  43. Interview with Dennis Kennedy, lawyer - Jeffrey Hill, The Voice of the Blog, March 1, 2005
    • "Dennis Kennedy is a lawyer who practises in Missouri. He has a very successful blog (or should that be blawg?) which gets more hits per month than most blogs will get in a lifetime."
  44. On the Pod with Michael Pusateri, VP of Engineering at the Disney Channel - ThePodcastNetwork : G'day World, February 28, 2005
    • <)) Download the file - MP3, 16.2MB, 46min 54sec
    • "I saw Michael at the 2004 O'Reilly's eTech conference when he presented a great session on how the Disney Channel started using blogs, Wikis and RSS in his department close to two years ago. This is a great interview and it stil amazes me that an organisation as large as Disney was using this sort of technology that long ago in a real world situation."
  45. Interview with Paul Kotta of Mellow Monk - Jeffrey Hill, The Voice of the Blog, February 27, 2005
    • "Mellow Monk is an online retailer of Japanese green tea based in California. Paul describes his blog as a 'forum for presenting not just information about our green tea and our growers, but also topics related to this mission, including green tea in general, health and wellness, and philosophies conducive to living a mellow life.' The blog also covers Japan: the people, the culture, and all things Japanese."
  46. Interview with Paul Woodhouse, The Tinbasher - Jeffrey Hill, The Voice of the Blog, February 25, 2005
    • "I can imagine that there are certain people who are wanting to get on the bandwaggon. I don't think that's enough. If it's not you that wants to blog, then you've got to find somebody within your company who does want to blog. There's got to be an authenticity, there's got to be a reliable voice - I'm not sure I like all these terms like authenticity and transparency and all that kind of business."
  47. Interview with Neil Payne of Kwintessential - Jeffrey Hill, The Voice of the Blog, February 22, 2005
    • "One of the reasons I think our blog has been quite successful is that it brings together quite a few different areas within quite a different paradigm and the way we're analysing all these different things through these glasses of cultural understanding."
  48. Interview with Michael Wiley, Director New Media, GM Communications, at General Motors - Neville Hobson & Shel Holtz (For Immediate Release: The Hobson & Holtz Report) - February 21, 2005
  49. Interview with Tris Hussey of Larix Consulting - Jeffrey Hill, The Voice of the Blog, February 20, 2005
    • "There's really two [ingredients necessary to make a successful blog] and it's nothing to do with the blogging platform and it's nothing to do with the design. It has to do with writing honestly, openly and transparently and writing with some regularity. "
  50. Interview with John Mudd, Realtor - Jeffrey Hill, The Voice of the Blog, February 19, 2005
    • "Traditional PR and marketing folks typically have not been able to create successful blogs, as most of those have been fake ones. My blog is very open, and I do even take risks by some of the witticisms I use, but remember, the blog is not for everyone."
  51. Crisis Blogs - Plan Them Well - interview with Oliver S. Schmidt, Managing Partner of C4CS, Fredrik Wackĺ, CorporateBlogingBlog, February 18, 2005
    • "I have yet to walk into a crisis situation that wouldn't have the client partner benefit from utilizing blogs"
  52. Interview with Noah Acres from Bigha - Jeffrey Hill, The Voice of the Blog, February 18, 2005
    • "Noah Acres is responsible for Sales and Marketing at Bigha, a small company based in Oregon which sells bikes and green lasers. Noah recently used the Bigha Blog to respond to negative publicity when someone was arrested by the FBI for misusing a laser bought from Bigha. This will probably become a case study in how to use a blog to manage a crisis."
  53. Interview with Loďc Le Meur, Executive Vice President Europe, Six Apart - The Hobson and Holtz Report, February 14, 2005
  54. RSS Metrics: Audio Interview with Stuart Watson, SyndicateIQ - Rok Hrastnik, The RSS Diary, February 14, 2005
    • <)) Download: MP3 7.4MB, 31:49 minutes
    • "In this audio interview, Stuart Watson of SyndicateIQ reveales how their tracking service works, and especially what RSS marketers and publishers can really achieve with relevant RSS metrics."
  55. Interview with Stuart Mudie from Blethers.com - Jeffrey Hill, The Voice of the Blog, February 11, 2005
    • "Stick with it is the main thing. Don't blog for a month like mad then give up. And don't be sporadic in your posting. Don't write screeds of stuff for a week and not go back to it for a month because people expect it to be regular. They'd rather have short posts."
  56. Interview with David E. McCraw, Counsel for the New York Times - Jeremy Pepper, Musings from POP! PR, February 10, 2005
    • "Interview on the implications of libel law, and other laws, on bloggers and if there is legal protection for bloggers overall."
  57. On the Pod with Steve Rubel, G'day World, February 9, 2005
    • <)) MP3 - 21.6MB - 01hr 02min 47sec
    • "Listen as as we chat to Steve about the weather in New York (and WeatherBug), his time in the PR business, are blogs a threat to the traditional PR company, his own blog (Micro Persuasion) , how he tries to introduce his clients to blogging, Punxsutawney Phil, Jennifer Lopez, PubSub, hearing Dave Winer slap down one of firms clients at BloggerCon while doing the laundry, Trevor Cook and the Global PR Blog Week, Kryptonite, the Apple leaks, Garden State, the 60 sec elevator pitch on blogging, how the press is lagging behind the bloggers and the long tail, crisis management and blogs, yada yada yada ;)"
  58. A conversation with Noah Acres, Sales & Marketing, BigHa, The Hobson and Holtz Report, February 7, 2005
    • <)) Download the file - MP3, 21.4MB; the interview begins at 11:42
    • How BigHa has used the company's blog to communicate in a crisis started when a customer pointed a small laser produced by BigHa to an airplane. The event sparked controversy around the potential terrorist applications of such a gadget.
  59. An interview with Paul Chaney: The Pro Bloggers Association, Blogging Transparentcy, Becoming an A-list Blogger and RSS - Rok Hrastnik, The RSS Diary, February 03, 2005
    • <)) Download MP3: 10.1MB - 43:05 minutes
    • About the Professional Bloggers Association, professional bloggers, how can one become a top blogger, how to increase your RSS readership, and the "transparency police"
  60. RSS, Blogging and PR Interview with Sally Falkow, Expansionplus.com - Rok Hrastnik, The RSS Diary, January 31, 2005
    • <)) Download: MP3 - 9.3MB - 39:56 minutes
    • "Sally is a PR expert who, after much exploration, discovered exactly how you can achieve #1 search engine rankings through the use of blogsites (a new kind of blog) and with the help of RSS."
  61. Jeremy Wright interview, The Hobson and Holtz Report, January 27, 2005
    • <)) Download the file - MP3, 27.6MB
    • "A high-profile business blogger, Jeremy authors the Ensight blog and is now focused on building his new venture, Inside Blogging."
  62. Special RSS Edition - An interview with Fergus Burns, CEO of Hookable Media Ltd, the creator of Nooked - The Hobson and Holtz Report, January 27, 2005
    • <)) Download the file - MP3, 24MB
    • "Listen to Fergus talk about the measurable benefits of RSS as a communication channel for organizations, the services Nooked offers, and how RSS is evolving into a mainstream communication tool."
  63. On the Pod with Jeremy Wright, G'day World, January 25, 2005
    • <)) MP3 - 18MB - 52min 25sec
    • "Jeremy is the guy that sold his blog, ensight.org, for cash “ages ago”, he put his blogging services and knowledge up for auction at eBay, he started Inside Blogging, one of the first blogging consultancy companies around with Darren Barefoot, he set up the Business Blogging Awards (with Darren), he is involved in a few books being published and… he lost his job because of his blogging… to name a few things."
  64. The Gillmor Gang on blogging and RSS, ITConversations, January 21, 2005
    • <)) runtime: 01:13:07, 33.5 MB
    • "Does Bloglines represent the tipping point for blogs? What about blogs in the corporate world? Is there a role for blogs in business processes? And do blogs make companies more transparent? Blogs are simple and valuable, so why aren't they part of IBM or Micorosoft's plans for their collaborative-software products?"
    • Special guests: Rafat Ali (editor/publisher, PaidContent?.org) and Stephen O'Grady, senior analyst, RedMonk?
  65. Blogging With...Wayne Hurlbert, BlogosphereRadio, January 20, 2005
    • <)) Download MP3 zip - 17MB - 19 minutes
    • "In this episode we talk with Wayne Hurlbert of Blog Business World about blogging in general, business blogging, and blogs as an industry"
  66. <)) An interview with New Communications Forum organizers Elizabeth Albrycht and Guillaume du Gardier - Alex Williams, Corante, January 18, 2005
  67. On the Pod with Robert Scoble, January 14, 2005
    • <)) MP3 - 24.2MB - 01hr 10min 13sec
    • "Listen in as we quiz Robert on his background before Microsoft, how he got into blogging, how he joined Microsoft, how Microsoft got into blogging, the power of blogging and knowledge management, 'the five pillars of conversational software', link blogs and aggregators, the Red Couch, his thoughts on MSN Spaces, the Dave dummy spit at Bloggercon and what’s next for Robert Scoble."

2004

  1. Special Report: Blogger Auctions - Jeremy Wright and Darren Barefoot, BlogosphereRadio, December 2, 2004
  2. Jeff Bezos on Word-of-Mouth Power, Business Week, August 2, 2004
    • Says Amazon's CEO: "If you build a great experience, customers tell each other." That, he believes, is better than any TV advertising
  3. PRWEEK.COM Q&A: Participants from Global PR Blog Week - Keith O'Brien, PR Week, July 21 2004
  4. Jay Rosen: PR Needs to Stand for Real Transparency - Steve Rubel, Global PR Blog Week 1.0, July 12, 2004
  5. A Conversation with Dan Gillmor - Steve Rubel, Global PR Blog Week 1.0, July 15, 2004
  6. Robert Scoble interviewed on Corporate Blogging - Trevor Cook, Global PR Blog Week 1.0, July 13, 2004
  7. The Seth Godin Interview - Robb Hecht, Global PR Blog Week 1.0, July 16, 2004
  8. The Battle over PR - Jeremy Pepper, Global PR Blog Week 1.0, July 16, 2004
    • Q&A with Jack O'Dwyer (O'Dwyer Publications), Richard Edelman (Edelman Worldwide), Matthew Podboy (Voce Communications). Jonathan Zaleski (The PR Collective), Ben Silverman (PR Fuel), and Lindsay Olson (Paradigm Staffing)
  9. Al Ries on The Origin of Brands (part two) - Kevin Dugan, PR Strategies, May 20, 2004
  10. PRWEEK.COM Q&A: Nick Denton, Gawker Media, May 20 2004
  11. Calacanis: Celeb Blogs to Top Most Others Within Two Years - Steve Rubel, Micro Persuasion, May 13, 2004
  12. Blogs & 'Participatory Journalism': A Q&A With Steve Rubel - Dan Forbush, PR and the Blogosphere, PR Newswire Media Insider, May 11, 2004 // ParticipatoryJournalism?
  13. Tools for Social Networking: A Conversation with Ross Mayfield - PR and the Blogosphere, PR Newswire Media Insider, May 11, 2004 // WikiWays, InternalCommunication?
  14. A Bloggerside Chat with Feedster's Devine Feedmaster, Betsy Devine - Steve Rubel, Micro Persuasion, May 11, 2004
  15. A Q&A with Rex Hammock on Bush, Blogs and PR - Steve Rubel, Micro Persuasion, May 10, 2004
  16. The Four-Letter Word That Can Get People Excited About Your Products - Microsoft Business Solutions, April 30, 2004 - An interview with Robert Scoble about blogging, and how to use it to spread the word about your products.
  17. Topix.net CEO Rich Skrenta on How Blogs Amplify Traditional PR - Steve Rubel, Micro Persuasion, April 30, 2004
  18. Q&A with Robert Scoble on Blogging, Media and PR - Steve Rubel, Micro Persuasion, April 29, 2004
  19. Professionals, Publishing for the Public - An interview with David Weinberger - Jena McGregor, Fast Company, Issue 81, April 2004
    • If it's true that markets are conversations, business blogs might help corporate conversations scale globally
  20. Q&A: Billy McCormac on Corporate Blogging - Constantin Basturea, PR meets the WWW, April 22, 2004
    • The role of public relations professionals in corporate blogging; blogging for a PR company; business blogging in the Nordic countries

2003

  • Expert Voice: John Patrick on Weblogs - Marcia Stepanek, CIO Insight, November 1, 2003
    • Knowledge management wasn't overhyped. It was underdelivered. Blogs can potentially deliver the grassroots discussions and knowledge-sharing that top-down, corporate-sponsored efforts never could.

(74 interviews, 21 audio @ May 18, 2005)
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