Another new phenomenon that connects into this is one that started outside of the business space, more in the corporate or technical enthusiast space, a thing called blogging. And a standard around that that notifies you that something has changed called RSS.
Many are now postulating that Web logs - or blogs - are the pong of electronic publishing. These new forms blend a unique stew of audience input, amateur content creation, the editing of outside content sources and other attributes. The jury is still out.