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  • A list of case studies on using new communications tools -weblogs, wikis, podcasts, RSS, etc.- and strategies for marketing and communication
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Best practices

20 examples of corporate bloggers

Buzz and viral marketing for promoting museums

Ascendant Films use of wikis to track film financing and production for "Lucky Number Slevin"

Social media in the enterprise - examples | Shel Holtz, April 2006

Up Your Budget Treasure Hunt

Using social software for disaster relief - the South-East Asia tsunami and Hurricane Katrina

Using wikis to improve productivity, reduce email overload, and foster the sharing of knowledge

  • Socialtext Customer Stories: Dresdner Kleinwort Wasserstein, Nokia, Informative, USC Annenberg Center for Communication, Ziff Davis Media, Stata Labs, Kodak, Soar Technology, Institute for the Future, Zipp/Composite Tech

March of Dimes: The Share Your Story Community

Live8 Concert

Channel 9


Worst practices

RealNetworks vs Apple via "Freedom of Music Choice" campaign

Warner Brothers Records vs. MP3 Bloggers

  • Warner's Tryst With Bloggers Hits Sour Note, by David F. Gallagher, New York Times, August 16, 2004 //PitchingBlogs
    • Earlier this month, Warner became the first major record label to ask MP3? blogs to play its music. But as is sometimes the case when marketers try to insinuate themselves into online communities, the company's approach did not go as planned. Warner - which was part of the Time Warner media empire until February, when it was sold to a group of investors led by Edgar Bronfman Jr. - ran into a culture clash with the small world of MP3? blogs, annoying some of the very people it wanted to win over, especially after one or more people at Warner apparently posted anonymous messages to make it appear that ordinary music fans were defending the label.

Trent Lott vs The Blogosphere

Edelman vs NUblog

Blogged Down in the PR Machine, Jordan Raphael, Online Journalism Review, May 16, 2001


Links needed for:

  • Rage Cow -
  • Macromedia + Macromedia Case Study
  • Trent Lott -
  • Howard Dean +/-
  • A Blogger in Their Midst -
  • Six Apart +/-
  • U-Blog +/-
  • Netflix +/-

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