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A discussion space for those interested by PR measurement

How to use this space:

To be determined :)

Get started

If you want an edit password, e-mail Constantin Basturea

Weblogs focused on (PR and communications) measurement:



Podcasts interviews

Starting points:

  • Tim Dyson: Measurement - Does anyone really care?, Sept. 23, 2005
    • "My own view on this is that we need an industry standard form of measurement in the way the ad industry has. This means we need to know what we are to measure, how often we measure it etc. We also need to start to establish an agreed way to invest in measurement."
  • Todd Defren: PR as Profit Center: Truth or Fiction?, September 20, 2005
    • "It is possible - yes, it is! - to calculate PR's revenue contribution. But yea, it's a pain-in-the-butt and requires collaboration between the Sales, Marketing, Finance and Web/IT organizations within the client organization. It is a process that requires optimization of the client's Web site forms and analytics, as well as their online CRM application. Even after all that, the system won't be perfect: it will only be able to measure PR's impact on inbound lead flow; benefits to the outbound sales process, while important, will not be capturedÖ Also, this "PROI" model can't account for the fact that some of the datapoints will be self-reported by the clients' prospects. Not perfect, but a quantum leap beyond today's 'acceptable' metrics."
  • Shel Holtz: PR measurement and math-challenged communicators, Dec. 21, 2005
    • "What will it take to make measurement an integral part of any communicatorís planning process? I admire the hell out of Steve Rubelís effort to get agency honchos talking about practical implementation of new media in their efforts. But maybe they need to worry about the fundamentals before they scurry on to the Next Big Thing. Whether itís a traditional media campaign or a blog/wiki combo, itís not complete without the measurement component."
  • David Jones: Measure PR or die
  • Holmes Report: Measurement is Critical, and Agencies Blame Clients for Failures
  • Andrew Lark: PR not measuring up
  • Michael Sommermeyer: Measurement and Evaluation: Industry Still Struggles to Show Value
  • Katie Paine: Another way to demonstrate PR Value Value
  • Susan Getgood: PR Measurement, Jan. 2, 2006
  • James Clark: The Placement Crash - The Failure of PR in a Conversation World, July 31, 2006
    • "Fact is most PR firms and agencies lack the necessary skills and talents to track any form on online conversions. Without this type of measurement, excellent offline mainstream media hits, crash online. What's the program to bring people from The Today Show to your website and convert them into customers?"

Blog Surveys

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