The GoingTheDistance.HomePage project is now open to all those with an edit password for the wiki (yes, we're trying to keep wiki spammers at bay). If you don't have one, please contact Steve Rubel or Constantin Basturea.
Josh, Niall - please use the project's main page. This page will be deleted in the next couple of days. Thank you. - Constantin Basturea
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You can read the intro to this concept at Constantin's blog. I'll be posting some initial thoughts later today.
And just to prove that I have no interest in furthering this particular digital divide, I'll contribute when I can. As my starter for ten, I'd like to know what tools and techniques you use to explain blogs and other social media to PR people to capture their attention?