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HotIssues.PressReleases History

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January 31, 2007, at 03:02 by Mark Rose -- Added link to post re:social media press release
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June 02, 2006, at 12:10 by ToddDefren --
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January 25, 2006, at 02:32 by ConstantinBasturea -- Todd Van Hoosear, Amy Gahran, Kami Huyse
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January 20, 2006, at 05:00 by ConstantinBasturea -- David Meermen Scott, Steve Rubel
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January 18, 2006, at 05:09 by ConstantinBasturea --
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January 17, 2006, at 04:36 by ConstantinBasturea -- Charles Arthur, Anthony Mayfield
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  • It's not a press release, it's a search release
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January 17, 2006, at 04:20 by ConstantinBasturea -- Amy Gahran, Kevin Dugan, Philip Young
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Q: Are press releases dead? Will blogs replace them?

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November 28, 2005, at 12:41 by ConstantinBasturea -- Shel Israel
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  • Shel Israel: What Must PR Do? - Part 4: Press Releases, November 26, 2005
    • "I do not think all press releases should be spiked. I do think a great deal of them should be spiked. I think those that still go out, should stop trying to be marketing documents, and try harder to be flat informational documents."

October 18, 2005, at 01:11 by ConstantinBasturea -- Richard Bailey -- Long live the news release
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  • Richard Bailey: Long live the news release!, October 18, 2005
    • "I know. The traditional press release is dead - pronounced so by BL Ochman over five years ago. Yet I detect a slight pulse and here's the case for resuscitation."

July 22, 2005, at 03:27 by ConstantinBasturea -- Amy Gahran - The PR Challenge: I Dare You to Do Without
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July 22, 2005, at 03:25 by ConstantinBasturea --
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  • "Amy thinks that the 'baby' is press releases. She thinks the 'bath water' is bad practices and an unwillingness to try new tactics. She's ready to toss them all. [...] The baby still has a life to live. What the longevity is, no one knows today. It may not be the brightest or most innovative child, either. But, why not teach the child to grow, adapt and mature in his/her new environment. Growth, change, adaptation, maturity - it all takes time. [...] Do the smart thing. Save the baby. If the blog post is the release, it is still a release."
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  • "Amy thinks that the 'baby' is press releases. She thinks the 'bath water' is bad practices and an unwillingness to try new tactics. She's ready to toss them all. [...] The baby still has a life to live. What the longevity is, no one knows today. It may not be the brightest or most innovative child, either. But, why not teach the child to grow, adapt and mature in his/her new environment. Growth, change, adaptation, maturity - it all takes time. [...] Do the smart thing. Save the baby. If the blog post is the release, it is still a release."
July 22, 2005, at 03:24 by ConstantinBasturea -- Steve Rubel, Robert French, John Wagner on Amy Gahran\'s posting
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  • Steve Rubel: Amy Dares Us to Give Up Press Releases, July 21, 2005
    • "Amen, sister. I love this. Yes, it's time we question the security blanket we've held onto for far too long - the press release. Some PR people cling to press releases like Linus holds his blue blanket. Now before you go hootin' and a hollerin' , let me say that press releases are a necessary part of our business - for now. However, my feeling is that some PR people rely on Old Faithful too often instead of pushing the envelope. As journalism and marketing evolve into a conversation, unidirectional channels won't work with the same bite they once had."

  • Robert French: Amy Gahran :: Press Release Gadfly or Problem Solver, July 22, 2005
  • "Amy thinks that the 'baby' is press releases. She thinks the 'bath water' is bad practices and an unwillingness to try new tactics. She's ready to toss them all. [...] The baby still has a life to live. What the longevity is, no one knows today. It may not be the brightest or most innovative child, either. But, why not teach the child to grow, adapt and mature in his/her new environment. Growth, change, adaptation, maturity - it all takes time. [...] Do the smart thing. Save the baby. If the blog post is the release, it is still a release."

  • John Wagner: Next On The Hit List: News Releases, July 22, 2005
    • "Like just about every aspect of agency media relations, they are relegated to the lower levels of the food chain where inexperience and lack of skill doom them before a single finger hits a single keyboard button. But the concept of the news release itself -- or as Amy would prefer, a fact sheet -- is still viable today."
July 18, 2005, at 06:09 by ConstantinBasturea --
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July 18, 2005, at 06:08 by ConstantinBasturea --
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July 18, 2005, at 05:45 by ConstantinBasturea -- Amy Gahran - Kill the press releases
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Q: Will blogs replace press releases?

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Q: Are press releases dead? Will blogs replace them?

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June 24, 2005, at 03:39 by ConstantinBasturea --
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  • "Scott Baradell cites an Economist article in which Bruce Lowry of Novell foresees blogs 'completely replacing press releases within 10 years.' [...] The argument goes like this: The Net has promoted transparency. Your press releases don’t just go to a targeted segment of the press; they also get posted to Yahoo! and other sites. Since everybody sees all releases, companies need to be more consistent in their messages. So as long as companies are saying the same thing to everybody, why not just move from press releases to blogs? Even if the premise were accurate, the idea is still absurd."
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  • "They are of less and less value (think steeply declining curve) as communications tools due to the ubiquity of email, Internet, wire services, blogs, RSS... Language and framing matters - until communicators upgrade their efforts in this area then the relevance of the press release is the least of their worries. The real issue is their own relevance. Their relevance to their constituents. And their relevance to the business."
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  • "They are of less and less value (think steeply declining curve) as communications tools due to the ubiquity of email, Internet, wire services, blogs, RSS... Language and framing matters - until communicators upgrade their efforts in this area then the relevance of the press release is the least of their worries. The real issue is their own relevance. Their relevance to their constituents. And their relevance to the business."

  • Steve Rubel: Blogs are the New Press Releases, June 22, 2005
    • I say blogs are the new press releases.
      Yup, that's right. That's what I feel. Do I think press releases are dead? No. I think companies will rely on them for years - especially for big news like mergers. But increasingly, you're going to see corporations - perhaps smaller firms at first - gravitate towards blogs and RSS for distributing news rather than spending hundreds of dollars on the wire services. Yahoo's already moving in this direction. Here are three reasons why blogs are the new black ...
      1. RSS Will be Everywhere
      2. The Humans Will Rise to Kill the Machines
      3. Feedback, Feedback, Feedback
        What's your take? Ya think I am mad? Let's debate this because it sure is an important topic for the PR biz.

  • Andy Lark: Blogs as the new press releases..., June 22, 2005
    • "This is a topic we've debated a few times now. With regard to Steve's comments, IMHO:
      1. Press releases are not dead. [...] Blogs aren't the reason to kill 50% of your press releases - the reason to kill them is that about 50% aren't news.
      2. Blogs are the new press releases. I hear this one lots from the non-PR blogeratti. Our arrogance/hysteria in assuming the pervasiveness and application of blogs outside of tech is unfounded.
      3. Are wire services dead? Not for a long time - but if they don't start innovating around RSS then it might happen.
      4. The humans will rise to kill the machines? I agree with the case for authenticity - but this is not an absolute case for blogs over press releases.
      5. Feedback: Why can't people leave comments on press releases? Again, this isn't a case for blogs as much as it is a case for using social networking technology.
        Frankly, I find the the focus on press releases vs. blogs a nuisance."

  • Tom Murphy: Rant: Leave my PR tools alone...., June 24, 2005
    • "Why is it that proponents of blogging believe that blogs must rape and pillage everything that has gone before? Why is that? Why does the press release continue to get a good kicking?
      Don't get me wrong, it's good to question the status quo but let's keep a sense of realism here.
      Blogs are a tool. [...] Press Releases are a tool. [...] All PR practitioners understand that the most effective campaigns use the appropriate tools, in the appropriate manner to reach, educate and inform a specific audience. These audiences vary from staff, to customers, prospects, analysts, journalists, the local community etc. etc.
      Why in God's name would the blog replace the press release?
      It won't. The two will live in perfect happiness together. And here's why."

May 06, 2005, at 08:53 by ConstantinBasturea -- Shel Holtz, Tom Murphy, Stephen O\'Grady, Andy Lark
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Describe PressReleases here.
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