Show #91 - December 5, 2005

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• Full show notes, RSS feeds and direct MP3 download links in the podcast blog entry for this edition.
• For editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz

Content summary

A special edition focusing on the future of public relations and the skills practitioners will need to thrive in the era of social communication.

Links

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

• PRSA's definition of PR
• CIPR's definition of PR
• IABC - Excellence Study Book Series - coordinated by James E. Grunig
• Transcript of Rob Cottingham's comment (four skills you'll need: talk to niche audiences, integrate messages, write conversationally, and teach)

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Contributors to show #91 show notes (add your name here):

• Shel Holtz
• Constantin Basturea
• Rob Cottingham

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