Show #672 - October 8, 2012

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social Media Marketing conference;

Quick News: QR codes beat out direct mail in driving response; Twitter rolls out promoted tweet surveys; Instagram beats Twitter for daily mobile users; Facebook lets individuals pay to promote their posts; LinkedIn? offers influencers to follow and an opportunity to endorse colleagues based on their skills; you can now search attachments inside Gmail; Ragan promo;

News That Fits: As businesses plan to invest in digital and social, communicators need to strategize the channels and platforms they embrace and make sure their content meets needs; Michael Netzley’s Asia report looks at a kerfuffle and a couple of studies; Media Monitoring Minute from CustomScoop?; Neville discusses recent talks, first on socializing the enterprise at the Arthur W. page Society’s Global Media Summit in London and then on the future of PR at the NEMO Launch Conference in Helsingborg, Sweden; listener comments; converged agencies were at the heart of the success of an Oreo digital campaign; TemboSocial? promo; Dan York’s report; Neville will be solo next week while Shel is at his daughter’s wedding.

Music from Spicehouse; and more.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Dan York
Michael Netzley
Norbert Mayer-Wittmann
Andrea Vascellari
Bernie Goldbach

Topic Links at Delicious

• FIR #672 bookmarks on Delicious

Today's music: Jane Street Jive by Spicehouse. http://www.smokeringdays.com/

Contributors to show notes for this show (add your name here)

• Shel Holtz