Show #645 - April 02, 2011

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Neville and Shel are both traveling, but Shel’s solo this week with a contribution from Neville; two new interviews are up, one with Dachis Group CTO Erik Huddleston and the other with PulsePoint? Group’s Michael Gale and Jacklyn Allgayer about the new study, “The Socially Engaged Enterprise;” another interview is coming later this week with Sara Folkerts of Sprint on the mobile company’s program to train employees to represent the organization in social channels; a new blog worth looking at is PR Examples; Shel’s meeting with PRSA’s Keith Trivitt in New York; News That Fits: as access to information increases, trust is declining, yet CEOs? who tweet are trusted more; Ragan promo; Michael Netzley’s Asia Report, including a look at the Melbourne Mandate from the Institute for Public Relations; are communicators ready to begin producing mobile content?; Media Monitoring Minute from CustomScoop?; Facebook is reportedly preparing a major upgrade of its search utility to produce robust social search; Dan York’s report; TemboSocial? promo; games and gamification make inroads as the U.S. State Department sponsors a crowdsourcing game to identify five (fake) criminals around the world; music from The Fire Apes; and more.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Michael Netzley
Dan York

Links at Delicious

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Today's music: Edge Of The Night by Asatron. http://asatron.com/

Contributors to show notes for this show (add your name here)

• Shel Holtz