Show #611 - August 8, 2011
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Content summary
FIR Interview with Michael Spark and FIR Book Review of Katie Paine's Measure What Matters published, planning FIR Interview with Dell's Lionel Menchaca for end August; FIR listener survey update; Neville's partnering with Eric Schwartzman for Social Media Today Hands-On Training in London next month; listener comments discussion; Ragan promo; News That Fits: Everything from search to social media is now vital says GE, Dan York reports on the 20th anniversary of the World Wide Web and more, the Media Monitoring Minute with CustomScoop, print is top among affluent Americans says AdAge survey, McKinsey example shows what can happen when you make a mistake with social media engagement, Pollstream promo, Michael Netzley reports from Singapore on HP Labs report on trends in Chinese social media and more, photographs as compelling content marketing; Shel's on a three-city Asia tour for IABC next week and won't be on the show; music from Poor Man's Whiskey; and more.
Time Codes Here!
Thanks, volunteers...
Contributions and Comments from these Listeners
Clarence Jones
Attila Nyari
Friendfeed FIR Room | Debi, Kurt Kragh Sorensen
Harry Hawk
Dan York
Michael Netzley
Links
http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_david_spark_on_content_marketing/ http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_measure_what_matters_by_katie_paine/ http://www.nevillehobson.com/2011/08/05/getting-hands-on-with-social-media-comes-to-london-in-september/ http://blogs.hbr.org/cs/2011/08/business_customers_are_digital.html http://blogs.voxeo.com/events/speechtek2011/ http://www.disruptiveconversations.com/2011/08/voxeos-hiring-a-vp-of-marketing-come-be-my-boss.html http://thenextweb.com/insider/2011/08/06/20-years-ago-today-the-world-wide-web-opened-to-the-public/ https://plus.google.com/116986422495636163350/posts/PptW6azBZeN http://adage.com/article/adagestat/affluent-americans-print-media-tops/229002/ http://www.christopherakoch.com/2011/07/social-media-management-thought-leadership-mckinsey/ http://www.mckinseyquarterly.com/How_US_health_care_reform_will_affect_employee_benefits_2813 http://swampland.time.com/2011/06/08/some-healthy-skepticism-of-the-mckinsey-study-on-employer-insurance/ http://www.mckinsey.com/en/US_employer_healthcare_survey.aspx http://en.wiktionary.org/wiki/turn_on_a_dime http://en.wiktionary.org/wiki/on_a_sixpence http://www.webinknow.com/2011/07/maybe-the-best-content-for-your-marketing-are-photographs.html Today's music: Willie by Poor Man's Whiskey.
http://www.poormanswhiskey.com/
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