Show #583 - January 24, 2011

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

New FIR Book Review posted of Resonate by Nancy Duarte; diary date: next FIR Live is on Feb 19 with Eric Schwartzman and Paul Gillin on B2B? social media; listeners' comments discussion; News That Fits: bad guys shifting their focus away from phishing to social channels say Sophos and Cisco, Dan York reports on Apple Google IBM, the Media Monitoring Minute with CustomScoop, the US Army launches a social media handbook, Michael Netzley reports from Singapore, PR awaits tablet-only opportunities, Pollstream promo; music from The Spin Doctors; and more.

Time Codes Here!

Thanks, volunteers...

• 0:00 - Intro and opening comments
  • 1:35 - New FIR Book Review by Bob LeDrew? posted of Resonate by Nancy Duarte;
  • 2:25 - Diary date: next FIR Live is on Feb 19 with Eric Schwartzman and Paul Gillin on B2B? social media
• Listeners' Comments
  • 3:49 - Jonathan Mast - (audio comment) NCPR policy changed as result of comments they heard via social media
  • 3:50 - FriendFeed? Room roundup
  • 9:15 - Bernie Goldbach (audio comment)- his students are now listening to FIR and are adding their comments to the conversation in the FriendFeed? Room - using #collegelives on Twitter
  • 11:20 - Neville's and Shel's response to Bernie's contribution
• 14:20 - Message from Ragan Communications
• 15:10 - News that Fits (intro)
  • 15:45 - Bad guys shifting their focus away from phishing to social channels say Sophos and Cisco
• 23:35 - Dan York reports on Apple (happy 27th anniversary), Google (management changes; search engine spam) and IBM (celebrating their 100-year history)
• 28:25 - Neville's and Shel's comments on Dan's report
• 29:38 - Message from the Media Monitoring Minute with CustomScoop?; first does not mean accurate - mistakes made in the rush to be first
• 31:00 - The US Army launches a social media handbook
• 42:11 - Michael Netzley reports from Singapore; continuing interest in and reaction to "The Tiger Mother"; 2011 survey of web users in Singapore - early indicators related to usage of location-based services
• 47:44 - PR awaits tablet-only opportunities
• 55:00 - Pollstream promo
• 56:25 - Closing comments
• 56:47 - Closing message
• 58:00 - Music from The Spin Doctors: Little Miss Can't Be Wrong

Contributions and Comments from these Listeners

Jonathan Mast
Sherilynne Starkie
Debi Davis
Tom Murphy
Bernie Goldbach
Dan York
Michael Netzley

Links

http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_resonate_by_nancy_duarte/
http://www.blogtalkradio.com/fir
http://www.readwriteweb.com/enterprise/2011/01/-cisco-released-its-2010.php
http://www.channelinsider.com/c/a/Security/Social-Media-Security-Threats-to-Rise-in-2011-Report-802972/
http://mashable.com/2011/01/20/us-army-social-media-handbook/
http://armylive.dodlive.mil/index.php/2011/01/u-s-army-social-media-handbook-is-here/
http://www.slideshare.net/USArmySocialMedia/army-social-media-handbook-2011
http://uniquefrequency.com/2011/01/11/3-reasons-why-foursquare-should-succeed-in-singapore-and-2-reasons-why-it-hasnt/
http://www.prweekus.com/pr-awaits-tablet-only-media-opportunities/article/194707/
http://www.readwriteweb.com/enterprise/2011/01/tablets-will-rock-the-enterpri.php
http://www.mahercomm.com/tablets-offer-rich-opportunity-pr/
http://socialmediaclub.org/blogs/from-the-clubhouse/8-ways-social-media-pros-use-tablets-every-day
Today's music: Little Miss Can't Be Wrong by Spin Doctors. http://www.spindoctors.com

Contributors to show notes for this show (add your name here)

• Neville Hobson
• Debi Davis