Show #582 - January 17, 2011

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

FIR website sidebar updated and adjusted; new FIR Book Review is up; Chester Burger honored on 90th birthday with scholarship; listener comments discussion; News That Fits: how schools can use social media to engage pupils, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, follow-up: was it really the most amazing press release ever written?, the Pentagon closes social media office, Lee Hopkins reports on communications and the floods in Australia, how should you respond to online critics?, Dan York reports on Skype's acquisition of Qik plus Sallie Goetsch's review of WordPress? 3.1 and more, PollStream promo, the bottom line of social networks requires employee focus says McKinsey study; music from Belladonna; and more.

Time Codes Here!

Thanks, volunteers...

• 0:00 - Opening Comments
  • 0:50 - FIR website sidebar updated and adjusted
  • 1:55 - new FIR Book Review is up
  • 2:05 - Chester Burger honored on 90th birthday with scholarship
• Listener comments discussion
  • 3:44 - Kris Gallagher - her input regarding FIR sponsor messages; inquiry about Lee Hopkins and a report about what's going on in Australia. Shel's response.
  • 6:47 - Comment from Ray Hosler - Yammer
• 8:34 - Message from Ragan Communications - Video webcast on Feb. 23; register for Flip it - Revitalize Your Internal Communications and PR
• 9:45 News That Fits (intro)
  • 10:20 - How schools can use social media to engage pupils
• 20:39 - Michael Netzley reports from Singapore: human-flesh search engines; news from Vietnam: intellectual property laws; editorial about why Chinese mothers are better inspires a spoof, "Why Chinese girlfriends are better."
• 26:40 - The Media Monitoring Minute with CustomScoop?, TechCrunch? and The Most Amazing Press Release Ever Written
• 27:45 Follow-up: was it really the most amazing press release ever written?
• 30:35 - Lee Hopkins reports on communications and the floods in Australia
• 38:55 - Neville's and Shel's response to Lee's report
• 41:20 - The Pentagon closes social media office
• 48:00 - How should you respond to online critics? Three experts weigh in.
• 50:50 - Message from Pollstream
• 51:54 - Dan York shares his thoughts on bookstores and e-readers; reports on Skype's acquisition of Qik; plus Sallie Goetsch's review of WordPress? 3.1; MLK Jr. Day and the I Have a Dream Speech
• 57:25 - Neville's and Shel's remarks on Dan's report
• 59:10 - Closing comments
• 59:50 - Closing message
• 1:01:05 - Music from Belladonna: Let There Be Light

Contributions and Comments from these Listeners

Kris Gallagher
Ray Hosler
Cal Tod
Lee Hopkins
Dan York
Michael Netzley

Links

http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_unmarketing_by_scott_stratten/
http://smart-grid.tmcnet.com/news/2011/01/11/5237375.htm
http://www.bbc.co.uk/news/technology-12193773
http://www.radiowaves.co.uk/
http://shanghaishiok.com/2011/01/14/why-chinese-girlfriends-are-superior/
http://news.yahoo.com/s/afp/20110114/ts_afp/lifestylethailandasiaitinternet
http://techcrunch.com/2011/01/12/news-about-news/
http://bit.ly/euYQoZ
http://www.wired.com/dangerroom/2011/01/unfollowed-pentagon-deletes-social-media-office/#
Lee Hopkins' (http://www.leehopkins.net/) report on comms and Australia flooding:
- Twitter hashtag: http://search.twitter.com/search?q=%23qldfloods
- Queensland Premier’s Flood Relief Appeal: www.qld.gov.au/floods
- Black Saturday: http://en.wikipedia.org/wiki/Black_Saturday_(2009)
- Victorian Floods: http://www.abc.net.au/news/stories/2011/01/14/3112622.htm
http://www.youtube.com/watch?v=kYUpkPTcqPY
http://www.ft.com/cms/s/0/a98f2440-1de0-11e0-badd-00144feab49a.html#axzz1BIk04eQy
http://blog.seattlepi.com/workplacewrangler/archives/235428.asp
http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716?pagenum=2#2
Today's music: Let There Be Light by Belladonna. http://www.belladonna.tv/

Contributors to show notes for this show (add your name here)

• Neville Hobson
• Debi Davis