Show #565 - September 20, 2010

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Shel’s on his own; Dell meetup in London Monday night (details: http://twtup.com/eo2k50) and Dell interviews and a panel discussion are on their way; interview with “The 2020 Workplace” co-author Jeanne Meister coming; FIR Live could feature Josh Bernoff and Ted Schadler; listener comments and Friendfeed room roundup; news summary covering a social media shutdown that failed, a McDonalds? FourSquare? campaign, Twitter backgrounds, the growing importance of live online video, and a study on the likelihood of Twitter followers to buy a brand’s products; Media Monitoring Minute; News That Fits: PR messages are getting lost, Dan York’s report, a word from Pollstream, aligning marketing and PR; music from Blue Turtle Seduction; and more.

Time Codes Here!

Thanks, volunteers...

• 0:00 - Intro
• 0:25 - Opening comments: Shel’s on his own; Dell meetup in London Monday night (details: http://twtup.com/eo2k50) and Dell interviews and a panel discussion are on their way; interview with “The 2020 Workplace” co-author Jeanne Meister coming; FIR Live could feature Josh Bernoff and Ted Schadler
• 04:55 - Listener comments and Friendfeed room roundup
  • - Andrea Vascellari - (audio comment) he was found on flickr by news media; twittelp.com - mobile app used for asking for help
  • - 09:35 - Ari Adler (FriendFeed?) - Pitfalls faced by remote workers
  • - Debi Davis (FriendFeed?) - News Basis, a new platform to build relationships between media and organizations
• 14:38 - Message from Ragan Communications - conference sponsored by SAS: The role of communications creating best places to work
• News summaries
  • 15:42 - A social media shutdown that failed
  • 18:37 - McDonalds?' FourSquare? campaign
  • 21:41 - Twitter backgrounds - The "New Twitter"
  • 26:00 - A study from E-Marketer on the likelihood of Twitter followers to buy a brand’s products
  • 27:54 - The growing importance of live online video
• 30:25 - Media Monitoring Minute; Is social media providing us too much information to make good decisions?
• 31:25 - News That Fits (intro)
  • 32:00 - PR messages are getting lost; message gap analysis
  • 39:15 - People getting their news through social networking sites
• 40:44 - Dan York’s report: The "New Twitter";Diaspora - aka opensource Facebook; iPhone 4 - camera
• 45:45 - A word from Pollstream; Real Engagement webinar series (Sept. 22)
• 46:45 - Aligning marketing and PR: blurring the line between earned and paid media
• 55:52 - Closing comments
• 56:48 - Closing message
• 58:05 - Music from Blue Turtle Seduction: What You Want

Contributions and Comments from these Listeners

Andrea Vascellari
Dan York

Links

http://twtup.com/eo2k50
http://www.twittelp.com
http://newsbasis.com/pr_agency#overview
http://www.insidehighered.com/news/2010/09/16/harrisburg2
http://econsultancy.com/us/blog/6582-case-study-mcdonald-s-and-foursquare
http://www.readwriteweb.com/archives/mcdonalds_did_not_see_a_33_increase_because_of_foursquare.php
http://blogs.hillandknowlton.com/niallcook/2010/09/16/the-new-twitter-interface-bye-bye-backgrounds/
http://infegy.com/buzzstudy/live-streaming-video-share/
http://bitbriefs.amplify.com/2010/09/16/twitter-more-likely-to-produce-purchases/
http://www.prweekus.com/pr-message-getting-lost-to-48-of-media-study-says/article/178926/
http://www.pamil-visions.net/pr-media-message-gap/219067/
http://www.prweekus.com/study-shows-failures-in-pr-blogger-relationships/article/179043/
http://crisisblogger.wordpress.com/2010/09/16/burson-marsteller-study-validates-the-importance-of-a-go-direct-crisis-comm-strategy/
http://pr-usa.net/index.php?option=com_content&task=view&id=488313&Itemid=29
http://www.blueurtlemusic.com

Contributors to show notes for this show (add your name here)

• Shel Holtz
• Debi Davis