Show #532 - March 8, 2010

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Shel’s in Washington, D.C. A brief interview with SNCR founder Jen McClure? on the upcoming NewComm? Forum (FIR listeners use promo code NCF125? by Friday for a $300 discount). Michael Netzley has a question for FIR listeners. Media Monitoring Minute from CustomScoop?. News That Fits: how to avoid backchannel disasters; Zynga, a fundraising drive, a mainstream media misunderstanding, the spread of inaccurate information and the need for Web 2.0 organizations to be excruciatingly clear; an invitation for guest blog posts; IBM unveils Blog Muse; bloggers excluded from town council’s accreditation of Twitterers; listener comments; no music this Monday.

Time Codes Here!

Thanks, volunteers...

• 0:00 - Opening messages
• 1:17 - Shel’s in Washington, D.C.
• 3:14 - A brief interview with SNCR founder Jen McClure? on the upcoming NewComm? Forum (FIR listeners use promo code NCF125? by Friday for a $300 discount).
• 11:30 - Message from Ragan Communications
• 12:50 - Michael Netzley has a question for FIR listeners: What happens when a nation's history with media might be described as a nation-building agenda? What does it mean for public companies using social media who must stay in line with that agenda?
• 22:25 - Media Monitoring Minute from CustomScoop?. Even reliable sources can have bad information.
• 23:50 - News That Fits
  • 24:27 - How to avoid backchannel disasters
  • 32:10 - Zynga, a fundraising drive, a mainstream media misunderstanding, the spread of inaccurate information and the need for Web 2.0 organizations to be excruciatingly clear
  • 43:20 An invitation for guest blog posts
  • 47:15 - IBM unveils Blog Muse
  • 55:15 - Bloggers excluded from town council’s accreditation of Twitterers
• 1:00:32 - Listener Comments
  • 1:00:46 - Chip Griffin: attention crashing and information overload
  • 1:02:42 - Shel's response to Chip's comments
  • 1:03:21 - Norbert Mayer-Witmann - algorithmic authority
  • 1:05:09 - Shel's response to Chip's comments
• 1:07:27 - Closing messages
• 1:08:31 - End

Contributions and Comments from these Listeners

Michael Netzley
Chip Griffin
Norbert Mayer-Witmann

Links

http://mashable.com/2010/03/07/twitter-backchannel/
http://vocecommunications.com/blog/2010/03/zynga-the-twitter-mob-and-the-new-age-of-journalism/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+VoceNation+(Voce+Nation)
http://trueslant.com/marceloballve/2010/03/02/popular-farmville-online-game-accused-of-mishandling-haiti-donation-campaign/
http://socialmediatoday.com/SMC/179359
http://blogs.journalism.co.uk/editors/2010/03/05/bemyguest-a-call-to-guest-bloggers/
http://thecommscorner.blogspot.com/2010/03/launch-of-bemyguest-in-march-month-of.html
http://twitter.com/bemyguestmonth
http://bemyguestblogger.posterous.com/
http://www.downloadsquad.com/2010/03/07/ibm-researchers-devise-a-system-to-help-bloggers-get-past-the-w/
http://gigaom.com/2010/03/05/can-ibm-help-you-write-a-better-blog-post/
http://www.research.ibm.com/social/papers/407n-geyer.pdf (PDF)
http://www.guardian.co.uk/media/pda/2010/mar/07/tameside-council-twitter-accreditation
http://org.net.in/wondering-whether-i-am-too-harsh-with-cshirky

Contributors to show notes for this show (add your name here)

• Shel Holtz
• DebiDavis?