Show #529 - February 25 2010

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Content summary

Neville’s in Belgium (Ghent, to be specific), so Mark Story, who handles New Media for the U.S. Securities and Exchange Commission, is filling in as guest co-host. Shel and Mark talk about Mark’s role at the SEC and his hopes for this episode of FIR. Deloitte and SHIFT Communications are both hiring communicators. Dan York reports from Orlando, Florida. Jen Zingsheim offers CustomScoop?’s Media Monitoring Minute with a look at Google Goggles. News That Fits: new perspectives on Toyota’s recall crisis, studies reveal the depth of social media engagement by the Fortune 500 and the Global 100. Listener comments. A country music track from 77 South. And, as always, more.

Time Codes Here!

Thanks, volunteers...

TIME CODES

• 0:00 - Intro and opening messages
• 1:20 - Opening comments: Neville’s in Belgium (Ghent, to be specific), so Mark Story, who handles New Media for the U.S. Securities and Exchange Commission, is filling in as guest co-host.
• 4:00 - Shel and Mark talk about Mark’s role at the SEC and his hopes for this episode of FIR.
• 10:35 - Deloitte and SHIFT Communications are both hiring communicators.
• 11:45 - Message from Ragan Communications; offering travel incentives to attend Corporate Communicators' Conference in May.
• 13:05 - Dan York reports from Orlando, Florida; website speed and how it may impact site ratings in Google searches; Facebook Page updates and realitme search results; enterprise software and The Facebook Comparative
• 19:45 - Shel & Mark's discussion about Dan's report items
• 23:45 - Jen Zingsheim offers CustomScoop?’s Media Monitoring Minute with a look at Google Goggles.

News That Fits

• 26:15 - New perspectives on Toyota’s recall crisis
• 39:00 - Studies reveal the depth of social media engagement by the Fortune 500, and . . .
• 50:35 . . . the Global 100.

Listeners' Comments

• 55:55 - Mathew Lowry - Has anyone seen social media guidelines that are accepted by an entire sector?
• 1:00:00 - Shel and Mark's discussion about Mathew's query.
• 1:02.20 - Chris Christensen's response to Kris Gallagher's question posed in episode #528 related to web 2.0 & 3.0
• 1:04:40 - Closing comments
• 1:05:15 - Closing messages
• 1:06:25 - Music: A country music track from 77 South - "A Country Song"
• 1:10:14 - End

Contributions and Comments from these Listeners

Dan York
Mathew Lowry
Chris Christensen
M Story

Links

http://www.forbes.com/2010/02/20/toyota-recall-safety-lawsuits-business-oxford.html?boxes=Homepagelighttop
http://www.huffingtonpost.com/2010/02/21/toyota-recall-internal-do_n_470902.html
http://www.clickondetroit.com/automotive/22624961/detail.html
http://www.sfexaminer.com/local/ap/worried-toyota-dealers-adding-own-voice-to-pr-push-84904032.html
http://pressroom.toyota.com/pr/tms/default.aspx
http://www.pressroom.toyota.com/pr/tms/our-point-of-view.aspx
http://www.umassd.edu/cmr/studiesresearch/2009f500.cfm
http://www.fastforwardblog.com/2010/02/24/study-communications-anarchy-reigns-among-global-100-with-multiple-social-media-approaches/
http://www.77south.com/

Contributors to show notes for this show (add your name here)

• Shel Holtz
• Debi Davis