Show #511 - December 21, 2009

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

FIR takes a break on Christmas Eve; the FIR ID3? tag issue is resolved; Shel joined a tweetup in Birmingham, AL; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore; News That Fits: Google Earth comes to Audi, wifi hotspots on Ford wheels, finding a social media agency that knows what it’s doing, Guinness lets UK drinkers create virtual worlds, the intention web; listeners’ comments discussion; music from Thomas Radman; and more.

Time Codes Here!

Thanks, volunteers...

• [0:00]Introductory remarks by Shel and Neville: iTunes ID tags fixed; Shel’s attendance at a tweetup in Birmingham
• [5:55] Ragan Communications' message
• [6:35] Michael Netlzley's report: counting down stories #10-#6 of the Top 10 in 2009
• [6:35] Custom Scoop's Media Monitoring Minute: teens taking a break from Facebook
• News that fits
  • [14:55] Cars featuring technology such as Google Earth
  • [25:55] What qualifies a social media “expert?”
  • [34:15] In Ad Age, Guiness partnered w/Google in a campaign involving a personalized virtual reality experience to promote their beverage
  • [40:05] Moving from the real-time web to the intention web; e.g. PlanCast? and TripIt? (Jeremy Owyang
• Listeners' Comments
  • [44:20] Who owns social media? PR? (Doug Haslam)
  • [52:35] Comments on the Distillers’ music played at the end of show #510 (Rob Watson)
  • [54:15] Bernie Goldbach thanks the FIR community for alerting him of great finds such as Dropbox, Audio Shell, Radio Boo, and Foursquare.
  • [58:25] Jeff Davis offers some ideas for the FIR’s 5th Anniversary show: highlight show #1; perhaps replay some of the ideas in that show and talk about what became of them.
• [59:50] Closing comments and messages
• [1:01:20] Music: Sentinel by Thomas Radman
• [1:05:38] End

Contributions and Comments from these Listeners

Michael Netzley
Doug Haslam
Rob Watson
Bernie Goldbach
Jeff Davis

Links

http://en.wikipedia.org/wiki/Christmas_Eve
http://ikepigott.wordpress.com/2009/12/17/60-minutes-with-shel-holtz/
http://mashable.com/2009/12/17/google-earth-audi-a8/
http://google-latlong.blogspot.com/2009/12/google-audi-take-google-services-in-car.html
http://www.readwriteweb.com/archives/fords_wired_fleet_wifi_hotspots_on_four_wheels.php
http://www.stevensilvers.com/2009/12/is-your-social-media-agency-into-social-media.html
http://www.conversationagent.com/2009/12/top-ten-ways-to-spot-a-fake.html
http://www.whatsnextblog.com/archives/2009/12/the_only_two_questions_you_need_to_ask_your_prospective_social_media_agency.asp
http://www.mediabistro.com/prnewser/social_networks/which_agency_has_the_most_social_ceo_145187.asp
http://adage.com/globalnews/article?article_id=141145
http://www.web-strategist.com/blog/2009/12/04/when-real-time-is-not-fast-enough-the-intent-based-web/
http://www.web-strategist.com/blog/2009/12/17/to-the-future-a-list-of-intention-enabled-websites/
Today's music: The Sentinel by Thomas Radman. http://thomasradman.com/

FIR Cut

FIR Cut: Snow, customer service and crisis communication make Eurostar's perfect storm
- http://is.gd/5wBJ6 (Google News)
- http://eu.techcrunch.com/2009/12/19/as-hundreds-of-eurostar-passengers-languish-eurostar-ignores-twitter/
- http://wearesocial.net/blog/2009/12/note-todays-eurostar-crisis/
- http://littlebreakbigdifference.com/blog/2009/12/19/our-apologies/

Contributors to show notes for this show (add your name here)

• Neville Hobson
  * Debi Davis