Show #507 - December 07, 2009

<< Show508Dec10 | FIRShowNotes.HomePage | Show506Dec03 >>

• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments
Twitter: http://twitter.com/FIR | Jaiku: http://fir.jaiku.com/ | FriendFeed FIR Room: http://friendfeed.com/rooms/fir

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

Content summary

Neville’s at the Social Media Huddle filing reports via iPadio; Michael Netzley’s report; Media Monitoring Minute; News That Fits: social websites like Facebook are signing on to new UK standards code for children, B2B? companies are more active in social media than B2C? companies, small businesses plan to increase social media spending in 2010, cities and towns take to Twitter for department-level communications, Southwest Airlines scores big with a Facebook video contest, questions about withdrawing controversial videos arise from the Method case study; listener comments including a roundup of the FIR Friendfeed room; music from MSU Orchestra; and more.

Time Codes Here!

Thanks, volunteers...

• [0:00] Introduction: Shel does the show solo. Neville is in London doing iPadeo interviews while attending Dell's Social Media Huddle
• [3:45] Ragan Communication's message
• [4:40] Communication news, views and trends from Greater Asia; presented by Michael Netzley: Is the Internet global? Japanese company, Hatena’s social media services. Products: Flip Notes and Jaiku
• [12:40] Shel's comments
• [15:10] Custom Scoop’s Media Monitoring Minute: Business Week's article about social media “snake oil salesmen”; touches on topic of ROI
• [16:45] News that fits: online child safety in the UK; research studies on social media-e.g., stats re B2B?, B2C?
• [25:35] News that fits (continued}: Twitter stories - cities using social media; using Twitter as a tool for one-way, top-down communication;
• [32:25] News that fits (continued): Southwest Airlines’ contest on Facebook; also promoted through mainstream advertising
• [36:25} News that fits (continued): Company called Method encounters social media mess-up
• [42:06] Report from Sallie Goetsch at the Podcast Assylum - Pitches from those who claim to be able manage your social media relationships for you.
• [47:56] Listener comments: Livestreaming (Rich Gatarski). Comparing Twitter to Second Life related to endurance (Joe Jaffe). Scout’s PR badge (Tom Murphy). Journalists’ use of social media to cover breaking news (Tony Molloy)
• [54:38] Closing comments. Music: You Left Me performed by MSU Orchestra
• [1:02.3] End

Contributions and Comments from these Listeners

Michael Netzley
Sallie Goetsch
Richard Gatarski
FIR Friendfeed Room

Links

FIR Phone Quicks on iPadio - http://www.ipadio.com/phlogs.asp?section=39&phlog=12232&itemtype=phlog
http://www.hatena.com/
http://www.businessweek.com/magazine/content/09_50/b4159048693735.htm
http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article6946162.ece
http://www.mycentraljersey.com/article/20091206/NEWS/91206009/How+tweet+it+is++Towns+turning+to+Twitter+to+help+spread+news+
http://boston.bizjournals.com/boston/stories/2009/11/30/daily69.html
http://bitbriefs.com/2009/12/04/small-business-plans-for-social-media-in-2010/
http://www.clickz.com/3635822
http://infegy.com/buzzstudy/can-method-shiny-suds-clean-up-this-social-media-mess/
http://www.weconverse.com/2009/12/07/prepare-your-presentation-for-web-video
http://ontherecordpodcast.com/pr/otro/joe-jaffe-jaffe-juice-bursts-twitter-bubble.aspx

Contributors to show notes for this show (add your name here):

• Shel Holtz
• Debi Davis