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Show #491 - October 12, 2009

<< Show492Oct15 | FIRShowNotes.HomePage | Show490Oct08 >>

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Content summary

FIR Interview with Steve Rubel now happening later this month; Michael Netzley reports on social media tools in times of crisis in The Philippines, text messaging and Facebook in China, and FTC-like guidelines on social media disclosure could be coming to Singapore; the Media Monitoring Minute from CustomScoop; News That Fits: small businesses don't find value in social media but they should, a kerfuffle brews for Pepsi and its AMP brand over iPhone app that scorns women, social media's influence on search marketing, the irony of investing in social marketing while blocking your own employees, Twitter meet Second Life, guidelines for using avatars in business; listener comments discussion; music from Ghosts On The Radio; and more.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Michael Netzley
Hans Kullen

Links

http://socialmediaphilippines.com/social-media-tools-in-times-of-disasters/
http://shanghaiist.com/
http://searchengineland.com/citibank-survey-small-business-finds-social-media-ineffective-27561
http://www.churchofcustomer.com/2009/10/facebook-fan-pages-are-the-future.html
http://www.readwriteweb.com/enterprise/2009/10/misleading-citibank-survey-say.php
http://jezebel.com/5379070/pepsi-releases-iphone-app-to-help-men-score-with-women-and-brag-about-it-on-twitter
http://friendfeed.com/fir/1d61b1fb/branding-gone-bad-did-you-see-that-pepsi-co-has
http://twitter.com/jangles/statuses/4806085627
http://twitter.com/BarbaraNixon/statuses/4806237061
http://www.mercurynews.com/business/ci_13517103?nclick_check=1
http://www.informationweek.com/blog/main/archives/2009/09/university_of_t.html;jsessionid=XDBUUEMUPHPADQE1GHPCKH4ATMY32JVN
http://www.pcworld.com/article/172691/second_life_claims_social_network_crown.html
http://www.stopblocking.org/?p=44
http://bitbriefs.com/2009/10/09/social-medias-influence-on-search-engine-marketing/
http://www.marketingcharts.com/interactive/social-media-has-direct-influence-on-brand-search-10672/comscore-groupm-m80-daily-minutes-visitor-search-social-media-september-2009jpg/
http://www.gartner.com/it/page.jsp?id=1201413
http://www.nevillehobson.com/2009/10/12/guidelines-for-using-avatars-in-business/
Today's music: It's A Sin by Ghosts On The Radio. http://ghostsontheradio.com/

Contributors to show notes for this show (add your name here)

  • Neville Hobson

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