Show #461 - June 29, 2009

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Steve Crescenzo joins Shel as special guest co-host in Neville's absence. The Mayo Clinic's Lee Aase will fill in for Neville on Thursday. FIR Live from June 26 is up featuring a conversation about influencer outreach with special guest Gary Vaynerchuk, along with John Cass, Connie Bensen, Connie Reece, and Kaitlyn Wilkins of OgilvyPR?. Neville welcomes Steve and explains his absence. Follow-up to a conversation from episode #459 about the value and future of paid conferences, with comments from Robin Brown, Chris Thilk and Tony Molloy. Michael Netzley reports from Singapore. Media Monitoring Minute. Discussion topic: One social media battle won, but now how do we get people to do it right? News That Fits: the cost and payoff of investing in social media; how to get your company to pay you to blog. Lisener comments. Music from Uncle Seth.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Neville Hobson
Steve Crescenzo
Norbert Mayer Wittmann
Chris Thilk
Michael Netzley
Tony Molloy
Robin Browne

Links

http://www.slideshare.net/text100global
http://www.scribd.com/doc/16768132/Text-100-Global-Blogger-Survey-Report-FINAL
http://www.pcworld.com/businesscenter/article/167220/the_cost_and_payoff_of_investing_in_social_media.html
http://www.problogger.net/archives/2009/06/26/6-steps-to-get-your-company-to-pay-you-to-blog/
http://gaggle.info/post/141/on-the-web-its-freedom-2-publishing-0
http://musicface.com/uncleseth
http://www.crescenzocomm.com
http://www.corporatehallucinations.com

Contributors to show notes for this show (add your name here)

• Shel Holtz