Show #432 - March 19, 2009

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

FIR Live #12 posted; IABC seeks sponsor for conference podcasting; Shel doing Gold Quill Blue Ribbon panel; Dan York reports from the town dump on the state of the news media, and more; the Media Monitoring Minute with CustomScoop; discussion on PR: it might be dead, says Robert Scoble, and it's not appropriate for social media, says Joseph Jaffe; News That Fits: Pepsi's social media play at South by South West, social networks perhaps not so welcome in the US courtroom; listeners comments' discussion; music from The Fins; and more.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Dan York
Robert Scoble
Joseph Jaffe
Sallie Goetsch
Christie Goodman
Neil Chapman
Eric Schwartzman
Alice Marshall

Links

http://www.blogtalkradio.com/fir
http://www.iabc.com/wc/sponsors.htm
http://www.iabc.com/awards/gq/
http://friendfeed.com/e/f1d7d50e-cbc7-5dbc-8f1d-b25994ed4788/My-audio-thoughts-on-what-a-personal-brand-really/
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i781c3e0a48f6c1c2a707565aa4ad8e6f?pn=2
http://www.jaffejuice.com/2009/03/why-charging-a-digital-or-pr-agency-with-social-media-is-a-flawed-strategy.html
http://www.stuartbruce.biz/2009/03/joseph-jaffe-is-rightly-criticised-for-adweek-article.html
http://prblog.typepad.com/strategic_public_relation/2009/03/pepsis-sxsw-mashup-creates-content-from-twitter-cacophony.html
http://news.bbc.co.uk/1/hi/world/americas/7948845.stm
http://www.ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1462
http://spinfluencer.blogspot.com/2009/03/online-newsroom-strategy-with.html
http://www.ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1418
http://www.cmswatch.com/Feature/191-Data-Ownership?source=RSS
Today's music: Frightened of Freedom by The Fins. http://www.thefins.co.uk/main.htm

Contributors to show notes for this show (add your name here)

• Neville Hobson