Show #398 - November 17, 2008

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Plans for show #401 on Thanksgiving Day; Shel on a Media Bullseye panel; Neville reflects on a Windows Live briefing in London from Microsoft; FIR Interview with Chuck Hester coming; Michael Netzley reports from Singapore on internet addiction in China, IBM's Virtual Forbidden City and more; discussion 1: Chris Brogan's tale of 'Fortune 500 Bob' and lines crossed with social media; the Media Monitoring Minute with CustomScoop; discussion 2: Motrin advertising and a social media firestorm from offended MotrinMoms.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Michael Netzley

Links

http://www.chrisbrogan.com/shut-up-youre-helping-the-customer/
http://www.chrisbrogan.com/bob-the-next-chapter/
http://mediabullseye.com/mb/2008/11/you-cant-ignore-your-boss.html
http://www.youtube.com/watch?v=XO6SlTUBA38
http://search.twitter.com/search?q=%23motrinmoms
http://www.hashtags.org/tag/motrinmoms
http://search.twitter.com/search?q=motrin
http://jessicagottlieb.com/2008/11/16/blame-me-for-motrin-moms/
http://marketingtowomenonline.typepad.com/blog/2008/11/motrin-moms-fir.html
http://thoughtindustry.blogspot.com/2008/11/twitter-crowd-isnt-inviting-motrin-moms.html
http://shankman.com/the-real-problem-with-the-motrin-ads/#comments
http://www.marketingpilgrim.com/2008/11/motrin-faces-twitter-headache-over-new-video-campaign.html
http://www.inquisitr.com/8612/motrin-moms-commercial-causes-outrage-thing-is-seriously/
http://thismommygig.org/2008/11/16/taking-this-gig-too-seriously/
http://barbgibson.x.iabc.com/2008/11/17/wake-up-call-for-communicators-not-yet-tuned-in-to-social-media/
http://blogs.forbes.com/sciencebizblog/2008/11/twitter-moms-si.html
http://www.motrin.com/

Contributors to show notes for this show (add your name here)

• Neville Hobson