Show #338 - April 21, 2008

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition at the podcast blog: http://www.forimmediaterelease.biz/
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Recording of latest FIR Live on BlogTalk Radio posted; new FIR Book Review posted; news about the next show; follow up: Kami Huyse and SeaWorld; the Media Monitoring Minute with CustomScoop; Encyclopaedia Britannica online and the power of reach; if Dell's in Second Life, why not Apple?; Todd Defren updates the social media release; new copyright licensing tool adopted by AP; increasing demand for Web 2.0 skills; Twitter's communication breakdown; listeners' comments discussion; music from Adrina Thorpe; and more.

Time Codes Here!

Thanks, volunteers...

Contributions and Comments from these Listeners

Michael Allison
Alice Marshall
Dan York
Bernie Goldbach

Links

http://www.blogtalkradio.com/fir
http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_measuring_public_relationships_04_20_08/
http://overtonecomm.blogspot.com/2008/04/case-study-roi-of-social-media-campaign.html
http://britannicanet.com/
http://www.techcrunch.com/2008/04/18/encyclopedia-britannica-now-free-for-bloggers/
http://www.accmanpro.com/2008/04/19/encyclopaedia-britannica-online-goes-sort-of-free/
http://blog.holtz.com/index.php/weblog/comments/webshare_weekend_britannica_initiative_gets_boost_from_techcrunch/
http://www.nevillehobson.com/2008/04/21/encyclopaedia-britannica-goes-social/
http://www.macnn.com/blogs/?p=520
http://gigaom.com/2008/04/19/apple-virtual-world/
http://www.ericrice.com/blog/2008/04/19/itunes-store-wii-fit-nike/
http://www.dell.com/html/global/topics/sl/index.html
http://www.pr-squared.com/2008/04/social_media_release_template.html
http://www.journalism.co.uk/2/articles/531387.php
http://info.icopyright.com/
http://www.fastforwardblog.com/2008/04/18/survey-demand-for-web-20-skills-hot-getting-hotter/
http://www.techmeme.com/080421/p40#a080421p40
http://www.parislemon.com/2008/04/twitter-fail-day-3-communications.html
http://www.lastpodcast.net/2008/04/20/twitter-talk-to-us-when-things-go-bad/
Today's music: Midnight by Adrina Thorpe - http://www.adrinathorpe.com/

Contributors to show notes for this show (add your name here):

• Neville Hobson