Show #256 - July 9, 2007

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Shel in face-to-face conversation with Bryan Person and Sallie Goetsch about social media; iPhone PR strategy: anyone know what it is?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on offline blog editors, email and social networks; top baseball pitcher Felix Hernandez listens to bloggers; McKinsey survey on how businesses are using Web 2.0; Best Buy intranet update; Google's SocialStream may be the answer for unifying different social networks; David Phillips on evaluating online PR; listeners' comments discussion including Clarence Jones' homage to internet radio; vote for FIR in Podcast Awards 2007; reviews of the podcasting book begin to appear; news about Thursday's show; the music; and more.

Time Codes Here!

01:42 Ragan Communications announces its first UnConference? in Chicago (it's free)
02:19 Conversation with Bryan Person, Sallie Goetsch, and Andy Kaufmann in Thirsty Bear
11:19 PR and the iPhone
16:27 Media Monitoring Minute
17:34 Lee Hopkins' Report
27:02 One-Minute News
40:26 David Phillips' Report
46:33 Listners' Comments

Contributions and Comments from these Listeners

Lee Hopkins
David Phillips
Sallie Goetsch
Donna Papacosta
Matt O'Neill
Clarence Jones *
Kurt Kragh Sorensen

Links

http://sports.aol.com/fanhouse/2007/07/08/felix-hernandez-listens-to-bloggers/
http://www.mckinseyquarterly.com/article_abstract_visitor.aspx?ar=1913&L2=13
http://prblog.typepad.com/strategic_public_relation/2007/07/research-shows-.html
http://courant.com/news/local/consumers/hc-watchdog0302,0,2130756.column
http://googlesystem.blogspot.com/2007/07/googles-social-networking-projects.html
http://windowslivewriter.spaces.live.com/
http://www.disruptiveconversations.com/2007/07/windows-live-wr.html
http://zoundry.com/
http://facebook.com/
http://twitku.com/
http://myragan.com/
http://www.communicatorsnetwork.com/
http://curiostudio.com/
http://leverwealth.blogspot.com (David Phillips)
http://www.everythingwithpodcasting.com/
Today's music: I Don't Care by Tom Smith - http://tinyurl.com/36wgl4

* The artists (in order of appearance) included in Clarence Jones' audio comment: anonymous Drive-In Theatre Announcer, Clarence Carter, Jerry Orbach, Public Enemy, The Fidelitys, The New York Dolls, Sam Cooke and the Soul Stirrers, anonymous Civil Defense Announcer, Camera Obscura, Lotte Lenya, Len Spencer, Al Barkle, Gang of Four, Van Morrison, Alix Olson, Pete Seeger, Billy Murray, The iOs, Walking Wounded, Bllix, Bob and Ray, Robert Johnson, Jimmie Rodgers, Ginger Rogers and the Warner Bros. Orchestra, H-Bomb Ferguson, & Judy Garland and Barbra Streisand.

Contributors to show notes for this show (add your name here):

• Neville Hobson