Show #242 - May 21, 2007

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

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Content summary

Media Monitoring Minute with CustomScoop; to create buzz, US TV networks try a little 'blogola'; delivering breaking news via a breaking news blog; building a list of blogs by accountants; GM rises in reputation index; cross-platform financial exchange for virtual worlds coming soon; Amy Gahran on how to work with citizen journalists; Lee Hopkins reports; Question of The Week: How to portray a positive view about Dolphin Music; listeners' comments discussion; news about Thursday's show; three Virtual Thirst concerts in Second Life this week; the music; and more.

Time Codes

01:01 – open

02:14 - Media Monitoring Minute with CustomScoop?

03:31 - to create buzz, US TV networks try a little 'blogola'

10:08 - delivering breaking news via a breaking news blog

13:16 - building a list of blogs by accountants

15:51 - GM rises in reputation index

18:48 - cross-platform financial exchange for virtual worlds coming soon

23:12 - Amy Gahran on how to work with citizen journalists

27:32 - Lee Hopkins reports

34:12 - Question of The Week: How to portray a positive view about Dolphin Music

40:15 - listeners' comments discussion

40:55 – Laura Thomas via Twitter re: associations

42:57 - Bob LeDrew? re: brand ambassadors

45:16 - Dan York via Twitter re: various topics

47:27 - Steve Jay re: Yahoo! Answers

52:25 - Sebastian Keil via Twitter re: Second Life

52:59 - Sallie Goetsch re: Shel’s travel

53:45 - news about Thursday's show

54:50 - three Virtual Thirst concerts in Second Life this week

58:37 - the music – “Stop, Drop” by Daniel Sol

Contributions and Comments from these Listeners

Doug Haslam via Twitter
Lee Hopkins
Laura Thomas via Twitter
Bob LeDrew
Dan York via Twitter
Steve Jay
Sebastian Keil via Twitter
Sallie Goetsch

Links

http://online.wsj.com/article/SB117919274561702788.html (blogola)
http://kevin.lexblog.com/2007/05/resources/accounting-blogs-a-running-list/
http://goldenmarketing.typepad.com/weblog/accountingbloglist.html
http://secondlife.reuters.com/stories/2007/05/21/anshe-chung-to-open-cross-platform-financial-exchange/
http://www.leehopkins.net
http://www.nevillehobson.com/2006/12/12/recommendation-dont-buy-from-dolphin-music/
http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=177856989&blogID=266950525&MyToken=b4f3f384-3ab1-4fe7-96ea-dce04f1e5612 (Virtual Thirst concerts)
http://www.thedigitalmarketingblog.co.uk
Today's music: Stop, Drop by Daniel Sol - http://www.myspace.com/danielsolmusick

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Chip Griffin
• Steve Jay