Show #240 - May 14, 2007

<< Show241May17 | FIRShowNotes.HomePage | Show239May10 >>

• RSS feeds and direct MP3 download links in the podcast blog entry for this edition.
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments | Twitter: http://twitter.com/FIR

Content summary

Sallie's FIR guest slot appreciated; the Media Monitoring Minute with CustomScoop; Helvetica celebrates 50; the employee role in brand innovation; low employee understanding of benefits; employers' identify wellness and employee education initiatives; a manifesto for the 21st century PR firm; from CommonCraft: ways to build communities and online community ROI; Playboy and Formula One racing come to Second Life; Pew typology of information and communication technology users; listeners' comments discussion; the music; and more.

Time Codes

01:03 - Sallie's FIR guest slot appreciated

01:48 - the Media Monitoring Minute with CustomScoop?

03:13 - Helvetica celebrates 50

09:29 - the employee role in brand innovation

10:40 - low employee understanding of benefits

12:58 - employers' identify wellness and employee education initiatives

17:16 - a manifesto for the 21st century PR firm

27:28 - from CommonCraft?: ways to build communities and online community ROI

33:10 - Playboy and Formula One racing come to Second Life

40:33 - Pew typology of information and communication technology users

47:10 - listeners' comments discussion

47:55 - Sallie Goetsch

48:22 – Karl Long

49:14 - Daniel Cornwall via Twitter

49:44 - Stefan Didak

52:10 – wrap up

53:49 - the music – “Working Sunday” by Dorado

Contributions and Comments from these Listeners

Sallie Goetsch
Stefan Didak
Karl Long
Daniel Cornwall via Twitter

Links

http://news.bbc.co.uk/1/hi/magazine/6638423.stm (Helvetica)
http://adage.com/cmostrategy/article?article_id=116493 (employee role in brand innovation)
http://www.benefitnews.com/detail.cfm?id=10369
http://www.labmgr.com/News_Articles.asp?pid=172 (wellness, education)
http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/
http://www.commoncraft.com/beyond-message-boards-ideas-new-communities
http://www.commoncraft.com/overcoming-online-communtiy-roi
http://www.theworldisnotflat.com/ (Lee and Sachi LeFever's world trip)
http://www.eweek.com/article2/0,1759,2128956,00.asp?kc=EWRSS03119TX1K0000594 (Playboy)
http://www.secondlifeinsider.com/2007/05/12/formula-one-racing-in-sl/
http://www.pewinternet.org/PPF/r/213/source/rss/report_display.asp
Today's music: Working Sunday by Dorado - http://www.doradosound.com/

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Chip Griffin