Show #229 - April 5, 2007

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition (link coming).
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

Add your comments via Twitter; the pros and cons of live blogging; more listener comment on the value of podcasting, and Dan York's report adds even more; one sponsor campaign ends; employee benefits communication and the 'Google effect'; Jeff Jarvis meets Dell: relationship-building and the real power of blogging; white paper says PR must stand up to the search industry; Technorati's latest state of the Live Web; David Phillips reports on the physical and digital landscape around Stonehenge; listeners' comments discussion; promo: the Blubrry Jam and Podcamp NYC are coming; the music; and more.

Intro

Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

Time Codes

01:03 - welcome

02:06 – sponsor message & one sponsor campaign ends

03:13 - Add your comments via Twitter

04:30 - the pros and cons of live blogging and a call for listener input

11:07 - more listener comment on the value of podcasting, and Dan York's report adds even more

11:31 – Dave Jones from Inside PR on benefits of podcasting

16:29 – Dan York’s report

25:36 - employee benefits communication and the 'Google effect'

28:05 - Jeff Jarvis meets Dell: relationship-building and the real power of blogging

33:13 - white paper says PR must stand up to the search industry

35:55 - Technorati's latest state of the Live Web

38:51 - David Phillips reports on the physical and digital landscape around Stonehenge

44:33 - listeners' comments discussion

44:47 – Twitter Comments - Topgold & Heidi Miller

45:52 - Francis Wooby on Sallie Goetsch and Kathy Sierra

46:44 – Dave Jones on spokesperson training

50:40 - Rob Walch on blog post and podcast length

52:32 - Mike Keliher on Sallie Goetsch’s music

53:00 - Sallie Goetsch on her music

53:15 - Patrice Curtis on NYT diagram of a blog

54:10 - promo: the Blubrry Jam and Podcamp NYC are coming

55:10 - Wrap up

56:57 - the music – Los Campasinos (sp?) “We throw parties you throw knives”

Contributions and Comments from these Listeners

David Jones
Martyn Davies via Twitter
Dan York
Heidi Miller via Twitter
Topgold via Twitter
Francis Wooby
Rob Walch
Mike Keliher
Sallie Goetsch
Patrice Curtis

Links

http://twitter.com/FIR
http://www.disruptiveconversations.com/ (Dan York)
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-03-2007/0004559052&EDATE=
http://www.buzzmachine.com/2007/04/03/drinks-with-dell/
http://www.e-consultancy.com/news-blog/363035/public-relations-industry-must-stand-up-to-search-marketing-threat-whitepaper-warns.html
http://www.sifry.com/alerts/archives/000493.html
http://leverwealth.blogspot.com/ (David Phillips)
http://www.blubrry.com/page.php?p=blubrryjam
http://www.podcampnyc.org/
http://www.myspace.com/loscampesinos (today's music: We Throw Parties You Throw Knives from Los Campesinos)

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Chip Griffin