Show #219 - March 1, 2007

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition.
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

Vote for FIR at Podcast Alley; come to the New Communications Forum in Las Vegas next week; still time to take the SNCR survey; Dan York reports from the O'Reilly Emerging Telephony conference; PR Junction podcast debuts; the arrogance of JetBlue's communicators; IBM in the news: offering corporate jamming, piping Google gadgets into company websites, innovation in Second Life; real speech coming to Second Life; Forrester study in marketing agency integration; David Phillips reports; Tech Tip: RSS good practice for video embedding from Nick Bradbury; listeners' comments discussion including Max Hansen's e-book "Unfashionably Late: Why Every Book About Blogging Written Before 2009 Is Already Obsolete"; the music; and more.

Intro

Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

Time Codes

1:00 – Welcome

1:25 - Vote for FIR at Podcast Alley

2:10 - come to the New Communications Forum in Las Vegas next week

3:52 - still time to take the SNCR survey

5:10 – Sponsor announcements

6:33 - Dan York reports from the O’Reilly Emerging Telephony conference

9:33 – Shel and Neville comment on Dan’s report and discuss cell phone content

12:10 - PR Junction podcast debuts

13:52 - the arrogance of JetBlue?’s communicators

18:20 - IBM in the news: offering corporate jamming, piping Google gadgets into company websites, innovation in Second Life

24:42 - real speech coming to Second Life

27:01 - Forrester study in marketing agency integration

28:50 - David Phillips reports

34:22 - Tech Tip: RSS good practice for video embedding from Nick Bradbury

37:51 – Comment from Mitch Joel on swallowing by podcasters

40:19 - Comment from Christie Goodman on ROI of PR

42:27 - Comment from Max Hansen on Dee Rambeau and ROI of blogging and his e-book “Unfashionably Late: Why Every Book About Blogging Written Before 2009 Is Already Obsolete”

46:55 - Comment from Alice Marshall on “subscribable blogs”

48:40 - Comment from Francis Wooby on ROI of PR

52:30 – Comment/correction from Dani from Belladonna about the use of the band’s song on a previous show

53:40 – Wrap-up

Listener Comments

Mitch Joel
Christie Goodman
Max Hansen
Alice Marshall
Francis Wooby
Dani from Belladonna

Links

http://www.podcastalley.com
http://www.newcommforum.com/
http://www.disruptiveconversations.com/ (Dan York)
http://prjunctionpodcast.com/
http://blog.holtz.com/index.php/weblog/go_away_i_know_everything/ (JetBlue arrogance)
http://www.msnbc.msn.com/id/17351121/ (IBM corporate jamming)
http://www.reuters.com/article/technologyNews/idUSN2845453020070228 (IBM to pipe Google gadgets)
http://www.fastcompany.com/magazine/112/fast-talk-hamilton.html (IBM in Second Life)
http://www.techcrunch.com/2007/02/27/second-life-speaks/
http://clickz.com/showPage.html?page=3625123 (Forrester report)
http://leverwealth.blogspot.com/ (David Phillips)
http://nick.typepad.com/blog/2007/02/rss_good_practi.html (Tech Tip)
http://blog.alphamind.biz/2007/02/28/blogging-a-waste-of-time-an-economic-perspective/ (Max Hansen)
Today's music: Sweet As Sin by Ruby James (http://myspace.com/rubyjames)

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Chip Griffin