Show #218 - February 26, 2007

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• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

A bad marketing stunt in Boston for Dr Pepper produces apologies from Cadbury-Schweppes; MP3 file format under threat if Microsoft pays Alcatel-Lucent in lawsuit; Steve Rubel's guide on how to turn Gmail into a personal nerve center; OpenID update; rent instant hot friends at FakeYourSpace; Bryan Person reports: TMP in Second Life, Twitter, Podcamp Toronto; memo to DreamHost: communicating in a crisis can be more about quantity not quality; listeners' comments discussion; come to New Communications Forum in March; the music; and more.

Intro

Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

Time Codes

1:01 - Welcome from Neville

2:06 - Sponsor Announcements

3:35 - A bad marketing stunt in Boston for Dr Pepper produces apologies from Cadbury-Schweppes (Neville)

8:55 - MP3 file format under threat if Microsoft pays Alcatel-Lucent in lawsuit (Shel)

12:37 – Neville comments on Shel’s MP3 commentary

15:07 - Steve Rubel's guide on how to turn Gmail into a personal nerve center (Neville)

17:00 – CommonCraft blog / OpenIDupdate (Shel)

21:00 - rent instant hot friends at FakeYourSpace (Neville)

21:57 - Bryan Person reports: TMP in Second Life, Twitter, Podcamp Toronto

26:52 - memo to DreamHost: communicating in a crisis can be more about quantity not quality (Neville)

33:49 - listeners' comments discussion
34:05 – Robert French on Dee Rambeau
38:50 –Dee Rambeau on Dee Rambeau
42:39 - Carmen van Kerchove on ROI of PR
48:34 – Daniel Cornwall on browser toolbar marketing
50:25 - Neville offers closing remarks

51:40 - Comment instructions

53:04 - come to New Communications Forum in March

54:20 – music Resurrect My Soul by Belladonna

Listener Comments

Bryan Person
Robert French
Dee Rambeau
Carmen van Kerchove
Daniel Cornwall

Links

http://news.bbc.co.uk/1/hi/uk/6394197.stm (Cadbury sorry over graves stunt in Boston)
http://www.boston.com/news/local/articles/2007/02/24/dr_pepper_apologizes_for_placing_coin_near_crypt/
http://www.iht.com/articles/2007/02/23/business/web-0223microsoft.php
http://www.micropersuasion.com/2007/02/transform_gmail.html
http://www.kullin.net/2007_02_01_mc.html#3041329402203954282 (FakeYourSpace)
http://www.bryper.com/ (Bryan Person)
http://www.nevillehobson.com/2007/02/25/dreamhost-outage-keeping-the-faith/
http://blog.holtz.com/index.php/weblog/comments/the_hobson_holtz_report_podcast_217_february_22_2007/ (Dee Rambeau comment)
http://www.newcommforum.com/
The music: Resurrect My Soul by Belladonna (http://www.myspace.com/wwwbelladonnatv)

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Chip Griffin