Show #199 - December 18, 2006

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition (link coming).
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

CaseCamp Second Life review; Lee Hopkins reports; traditional media far from dead, says Ketchum/USC media usage survey; Circuit City opens store in Second Life; Nick Denton on last days of the media embargo; Edelman and NewsGator to create branded communities and conversational advertising; HP, Dell, IBM engage in competitive dialogue through blogs; PayPerPost now requires disclosure; David Phillips reports; NBC/iVillage 'Girls Night Out' in Second Life; listeners' comments discussion; show #200 is on Thursday; no show on Christmas Day; upcoming FIR interviews (Alex Laats, CEO Podzinger; Steve Rubel, Micro Persuasion; Lionel Menchaca, Direct2Dell); the music; and more.

Intro

00:40 Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

Commentary

03:45 CaseCamp Second Life review
06:44 Lee Hopkins reports

10:50 One Minute News

29:57 David Phillips

32:20 NBC/iVillage 'Girls Night Out' in Second Life

Listener comments

48:50 Simon Wakeman emails about how do you know social media is worth is?
50:40 Craig Jolley emails a survey
51:44 Francis Wooby emails about the chance for a Second Life FIR recording
52:40 Nikolai comments about FIR #200
53:54 Marcel de Ruiter comments about download speeds
55:11 Sallie Goetsch about shorter shows and PR Leap

56:41 Wrap-Up

60:48 Music - Marcus Williams"All that Love"

Links

Here

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Michael Vanderdonk