Show #198 - December 14, 2006

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition.
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

FIR continues twice a week in 2007; CaseCamp Second Life today; thanks to Tyler Leisher; John Stauffer asks for thoughts on how to engage with less-than-interested public relations co-workers about social media; the irrelevance of the page view; community websites take the wiki path with Wikia.com; Socialtext Unplugged for offline wiki working; New York Times adds Digg to online articles; Le Web 3 meltdown and the firing of the TechCrunch UK co-editor Sam Sethi; PR gaming of Digg; IBM launches marketing effort in Second Life; Dan York reports on measuring RSS subscribers and podcast downloads; brand advocates and their role in the marketing mix; listeners' comments discussion including some great suggestions for show #200; the music; and more.

Intro

00:40 Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

Commentary

01:46 FIR continues twice a week in 2007
03:41 Info on the Skype Cast
04:38 CaseCamp Second Life today
04:54 Thanks to Tyler Leisher
08:01 John Stauffer asks for thoughts on how to engage with less-than-interested public relations co-workers about social media

12:51 One Minute News

27:48 Dan York reports on measuring RSS subscribers and podcast downloads

34:30 brand advocates and their role in the marketing mix

Listener comments

46:58 Carmen van Kercove thanks regards RSS statistics
47:09 Bryan Person talks about ideas for #200
48:39 Dan York on #200
50:40 Cal Todd joining Shel at PRIA
51:47 Dmitri Bilgere sends thanks and a 1993 news recording
54:01 Gary Schlee on what it take to be in PR
54:41 Paul Young calls in on tour
59:23 Mary Schanuel comments on Speaches and FIR
60:38 Dean Steadham asks a technical question
63:34 Wrap up

66:05 Music - Black Lab "Learn to crawl"

Links

http://casecamp.org/home/show/CaseCampSecondLife1
http://youngdcpr.blogspot.com/index.html (John Stauffer)
http://blog.holtz.com/index.php/weblog/john_walls_tutorial_on_the_growing_irrelevance_of_page_views/
http://news.bbc.co.uk/1/hi/technology/6171399.stm (community websites)
http://www.socialtext.com/node/152 (Socialtext Unplugged)
http://seattlepi.nwsource.com/business/295376_newsvine11.html
http://www.technorati.com/search/leweb3
http://blogs.guardian.co.uk/technology/archives/2006/12/14/le_web_meltdown_hits_techcrunch_uk.html
http://www.crunchnotes.com/?p=322 (Putting TechCrunch UK on hold)
http://www.calacanis.com/2006/12/11/digg-users-are-getting-paid/
http://online.wsj.com/article/SB116602015042648931.html (IBM Second Life)
http://blog.danyork.com/

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Michael Vanderdonk