Show #181 - October 16, 2006

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition (link coming ).
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

Dealing with trackback spam; the value of employee engagement; Lewis PR wins global PR campaign for Second Life; court award for online defamation; Philip Young's call to action for EuroBlog 2007; PR adoption of new media in the US; teasing the tease in FIR 180: four protagonists speak; listeners' comments discussion on the Edelman/Wal-Mart fake blog kerfuffle; the music; and more.

Intro

1:30 Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

2:00 Vote Now!
2:20 Bad Behavior now in use
4:40 Sponsorship
6:48 One Minute News

Commentary

20:46 Teasing the tease - Four protagonists reveal their nefarious plans

Listener Comments

40:13 Clarence Jones emails about Edelman/Wal-Mart
42:17 Vishnu Marmud emails about astroturfing of Edelman/Wal-Mart and Technical answers of Apple

54:10 Wrap Up

57:19 Music - Flying Tom "The Invisible"

Links

New company promo

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Michael Vanderdonk
• Shel Holtz