Show #168 - August 31, 2006

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition.
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

Wikipedia and PR firms' participation; New York Times blocks online content in UK; why marketing should make the user manuals; military disruption in Second Life; new social media service from Jupiter Research; Dell's battery recall: issue known for 10 months?; Eric Schwartzman The Spinfluencer reports; David Phillips reports; listeners' comments discussion; the music from CC Chapman; and more.

Intro

1:33 Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

Commentary

3:30 One minute news

11:30 Shel reports on Karl Long and military disruption in Second Life

21:18 Shel comments on more of Karl Long's input about new social media service from Jupiter Research

28:00 Eric Schwartzman comments on podcast measurement

36:48 David Phillips on teaching marketing

Listener Comments

41:42 Lee Hopkins comments on employee communication
45:28 Hiedi Miller requests a replacement battery
49:45 Christie Goodman on 'myChingo'
53:05 Jed Baxter on internal communications
56:10 Dan York sends outreach from apple
58:17 John Metcalfe sends an email on signal to noise ratio of FIR

65:00 Wrap up

70:00 Music from CC Chapman - Pippa Rogers "Tired"

Links

Wikipedia editors discussing PR firms participation http://blog.basturea.com/archives/2006/08/29/wikipedia-pr-edits-guidelines/
New York Times withholds web article in Britain http://www.nytimes.com/2006/08/29/business/media/29times.html?_r=3&adxnnl=1&oref=slogin&adxnnlx=1157018429-F2ZGMYYJYx2cPHerMCXVEQ
Why marketing should make the user manuals! http://headrush.typepad.com/creating_passionate_users/2006/08/why_marketing_s.html
Military action in Second Life http://blog.experiencecurve.com/archives/secondlife-natives-are-restless
Exploding Batteries No Surprise to Dell (or Sony) http://www.networkworld.com/community/?q=node/8233&rlh=0828gibbs1
Eric Schwartmzan http://spinfluencer.blogspot.com/
David Phillips http://leverwealth.blogspot.com/
CC Chapman http://www.accidenthash.com/ and http://www.managingthegray.com/

Contributors to show notes for this show (add your name here):

• Neville Hobson
• Michael Vanderdonk