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Show #168 - August 31, 2006

<< Show169Sep04 | FIRShowNotes.HomePage | Show167Aug28 >>

Content summary

Wikipedia and PR firms' participation; New York Times blocks online content in UK; why marketing should make the user manuals; military disruption in Second Life; new social media service from Jupiter Research; Dell's battery recall: issue known for 10 months?; Eric Schwartzman The Spinfluencer reports; David Phillips reports; listeners' comments discussion; the music from CC Chapman; and more.


1:33 Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments


3:30 One minute news
Wikipedia and PR firms' participation
New York Times blocks online content in UK
Marketing should make the user manuals

11:30 Shel reports on Karl Long and military disruption in Second Life

21:18 Shel comments on more of Karl Long's input about new social media service from Jupiter Research

28:00 Eric Schwartzman comments on podcast measurement

36:48 David Phillips on teaching marketing

Listener Comments

41:42 Lee Hopkins comments on employee communication
45:28 Hiedi Miller requests a replacement battery
49:45 Christie Goodman on 'myChingo'
53:05 Jed Baxter on internal communications
56:10 Dan York sends outreach from apple
58:17 John Metcalfe sends an email on signal to noise ratio of FIR

65:00 Wrap up

70:00 Music from CC Chapman - Pippa Rogers "Tired"


Wikipedia editors discussing PR firms participation
New York Times withholds web article in Britain
Why marketing should make the user manuals!
Military action in Second Life
Exploding Batteries No Surprise to Dell (or Sony)
Eric Schwartmzan
David Phillips
CC Chapman and

Contributors to show notes for this show (add your name here):
  • Neville Hobson
  • Michael Vanderdonk

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