Show #167 - August 28, 2006

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• RSS feeds and direct MP3 download links in the podcast blog entry for this edition (coming).
• For show notes for editions 1 through 74 of For Immediate Release: The Hobson & Holtz Report, please visit the podcast blog: http://www.forimmediaterelease.biz/

Content summary

Agency.com gives up on Subway pitch; contribute to BusinessWeek's 'Best of the Web' series; technology lets advertising get personal; the growth of the mobile internet; GM's Michael Wiley joins Edelman; Paramount Pictures and the snide blogger: how should companies respond to bloggers?; Lee Hopkins reports; when to use Flash-based websites; creative approaches to billing; listeners' comments discussion including a follow-up on Pegasus laid-off employees' blog; FIR Frappr community update; the music (from Musicbuggy.com, a new podsafe music resource); and more.

Intro

1:05 Call the Comment Lines - North America: +1 206 222 2803 | Europe: +44 20 8133 9844 | Skype: fircomments

Commentary

1:45 One Minute News

12:52 How should companies respond to bloggers?

33:19 Lee Hopkins

Listener Comments

50:55 Dennis Howlett on Pegasus laid-off employees' blog
56:45 Clarence Jones on listener comments in 166
57:55 Simon Wakeman on battery recalls
65:04 Simon Wakeman extends on previous comments
65:54 Kelly comments on her exploration of podcasts and political blogging
67:22 Francis Wooby questions what bite we have
69:00 Wrap up

74:10 Music - The New Heathens "Get away baby"

Links

Agency.com Subway exit http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003052919
BusinessWeek's 'Best of the Web' series http://www.businessweek.com/technology/bestofweb.htm
Technology lets advertising get personal http://news.bbc.co.uk/go/rss/-/2/hi/programmes/click_online/5285058.stm
Mobile internet growth http://clickz.com/showPage.html?page=3623146
Michael Wiley joins Edelman http://www.micropersuasion.com/2006/08/michael_wiley_j.html
Paramount Pictures and the snide blogger http://www.businessblogconsulting.com/2006/08/the-dangers-of-pissing-off-a-blogger.html
FIR Frappr community http://www.frappr.com/fir

Contributors to show notes for show #167 (add your name here):

• Neville Hobson
• Michael Vanderdonk