Interview with Gerald Baron, Author, "Now is Too Late"

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Content summary

Gerald Baron is the founder and vice president of Audience Central with involvement in thought leadership around public information management and crisis communications. Mr. Baron founded AudienceCentral? shortly after his role as spokesperson during the Olympic Pipeline rupture and explosion in 1999. He is also a contracted PIO for the Shell Puget Sound Refinery and other clients. He has been involved in producing crisis communications plans, as well as conducting numerous drills and exercises for various crisis scenarios.

Mr. Baron has been in marketing and public relations for over 24 years, serving as president of Baron & Company. He was a regional magazine publisher, co-founder of a successful vertical market software company and a university professor. He holds an MA in Communications from Wheaton College and Doctorate of Humanities (Honoris Causa) from Trinity Western University. He has written three books including “Now is Too Late: Survival in an Era of Instant News,” published by Financial Times/Prentice Hall in 2003. He is a frequent speaker at national public relations and industry conferences.

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Contributors to the Gerald Baron interview show notes (add your name here):

• Shel Holtz

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