%HTMLlat1; %HTMLspecial; ]> http://www.thenewpr.com/wiki/pmwiki.php?pagename=DefiningTransparency.RecentChanges DefiningTransparency.RecentChanges Wed, 04 Jul 2007 17:46:47 GMT pmwiki-1.0.13 http://www.thenewpr.com/wiki/pmwiki.php?pagename=DefiningTransparency.RichnessandReach Richness and Reach Richness of information is the process by which transparency is exercised. It is delivered because of the Interent's reach. The economics of information and the economics of physical things differ fundamentally from each other. When a tangible good, like a bottle of beer, is sold, the seller does not own it any more. When an idea, software or a research paper is sold, the seller still possesses it and could possibly sell it again and again. Information can be replicated without any noteworthy cost and can be distributed over the Internet at a very low cost. Other than information, tangible goods are location-based and many times wear out. In the traditional economics of things, products, are subject to a universal law – the trade-off between richness and reach. Because information is embedded in products in a physical mode of delivery, companies can choose to ... Wed, 04 Jul 2007 17:46:47 GMT http://www.thenewpr.com/wiki/pmwiki.php?pagename=DefiningTransparency.InternetPorosity Internet Porosity Throughout time information has 'leaked' out of organisations. In the form of gossip in social gatherings and conversations between representatives of vompanies and customers, suppliers and other exchanges content has been spread in this way too. Today, the same thing happens but on a much grander scale. The same gossip is available in emails, Instant Messaging and web-mail discussion, SMS messages on a cell phone and social media interactions at work and at home. In addition, the pub gossip of yesteryear can also find its way online too. Porosity can be interpreted as a form of transparency. Many organisations have sophisticated processes for monitoring email, Instant Messaging and other online transaction to help reduce the incidence of harmful porosity. But this is but one (and not very effective) form of control. There is a need for employee policies to be in place ... Wed, 04 Jul 2007 17:46:08 GMT http://www.thenewpr.com/wiki/pmwiki.php?pagename=DefiningTransparency.InternetAgency Internet Agency The Internet allows people and computers to change content. First articulated by Alison Clark and Roy Lipski for the CIPR/PRCA Internet Commission in 1999, the concept of Internet Agency posits that a message (and, in this context, a message can be words, pictures, video, voice and even a computer programme) can be changed by people and technologies and in this process acts as an agent. Internet Agency offers a unique concept of Transparency. There are so many examples that it is difficult to imagine where to start. Typical examples are where technologies provide a different context. For example, a lot of web sites are designed with a landing page. It is like the front cover of a newspaper, magazine or book. From it there is an assumption that people can navigate to the content that they need. But many web sited have hundreds (some thousands) of pages and it would take a ... Wed, 04 Jul 2007 17:45:31 GMT http://www.thenewpr.com/wiki/pmwiki.php?pagename=DefiningTransparency.NatureofTransparency The Nature of Transparency Transparency has to be considered in a wide context. It is part of the five core elements that drive online public relations namely: Internet Agency, Internet Porosity and Richness and Reach. Transparency, as used in the humanities, implies openness, communication, and accountability. It is a metaphorical extension of the meaning used in the physical sciences: a "transparent" object is one that can be seen through. Transparency, as used in the humanities, implies openness, communication, and accountability. Examples of transparency are typified when government meetings are open to the press and the public, when budgets and financial statements may be reviewed by anyone, when laws, rules and decisions are open to discussion, they are seen as transparent and there is less opportunity for the authorities to abuse the system in their own interest. In economics, a ... Wed, 04 Jul 2007 17:45:13 GMT http://www.thenewpr.com/wiki/pmwiki.php?pagename=DefiningTransparency.HomePage The Transparency Manifesto This page represents a collaborative effort to establish a working defining for "transparency" as it relates to business, and particularly business communication. Too many people believe transparency means "no secrets," but clearly organizations keep certain information -- yet-to-be-reported financial results, product plans, intellectual property -- close to the vest. So what, exactly, is transparency? To add ideas/anecdotes/other, please email John C. Havens at johnchavens at yahoo dot com and ask for the edit password. You can also email John or Shel Holtz (shel at holtz dot com) with any ideas/thoughts as well. And as stated below, please leave your name/contact info (here or email to John/Shel) so we can give you correct attribution for your ideas. The Nature of Transparency What is Transparency and the nature of Online transparency and how Internet ... Wed, 04 Jul 2007 16:55:20 GMT