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AntiAstroturfing.HomePage History

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April 30, 2007, at 11:46 by Paull young --
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TEST

April 30, 2007, at 11:45 by Paull young --
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TEST

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November 19, 2006, at 10:21 by Paull Young --
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November 19, 2006, at 10:05 by Paull Young --
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A question for anti-astroturfers

  • Paull Young asks the PR blogosphere to consider a question first asked by Joseph Thornley in order to help clarify the definition of astroturfing. Read more here
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Astroturfing Case Studies

  • John Cass has created a page devoted to astroturfing case studies.
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  • Join the conversation - write against astro turfing on your blog or comment on the blog posts listed on this site
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  • Join the conversation - write against astroturfing on your blog or comment on the blog posts listed on this site
November 19, 2006, at 09:53 by Paull Young --
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November 14, 2006, at 09:53 by Paull Young --
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  • The spin up against the reality - Dr Leslie Cannold, Sydney Morning Herald - A good analysis of front groups and the impact they have on open public debate
November 12, 2006, at 10:48 by john cass -- new page on astroturfing case studies
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  • Expose possible examples of astroturfing
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November 09, 2006, at 08:20 by Paull Young --
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  • Viral Pangs - Peter Himler - "Me thinks that the industry needs to take serious stock in our trade...before the brave new world we've stumbled into slams the door shut at a most propitious time in our history."
November 09, 2006, at 08:15 by Paull Young --
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  • Social Media Relations - Chris Clarke - Clarke asks why experienced PR professionals aren't understanding the value of ethics and transparency.
November 09, 2006, at 08:13 by Paull Young --
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November 09, 2006, at 08:08 by Paull Young --
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October 27, 2006, at 12:45 by Paull Young --
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  • WOMMA's 20 Ethics Questions - WOMMA - 20 questions that can be used as guidelines to assist in ensuring a word of mouth marketing campaign doesn't become astroturf
October 25, 2006, at 10:23 by Paull Young --
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  • Astroturfing - Slippery When Wet - Christie Goldman APR - "When public relations works with a grassroots campaign, it provides support. PR may provide resources or counsel. It’s complicated and it takes time. When public relations works with an Astroturf campaign, it does so to be in control. PR becomes deceptive and manipulative. It’s relatively easy and fast."
October 07, 2006, at 07:39 by Paull Young --
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  • Discredited by association with astroturfing - David Phillips - "The result of hiring a company associated with Astroturfing and other practices that are unpopular with social media commentators is probably not helpful to Google's reputation."
September 30, 2006, at 09:58 by Paull Young --
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  • Don't Be Evil - Hire it Done - Slashdot - Looks at Google hiring the DCI Group "I'm sure DCI will be able to give Google whatever they're paying them for. The question is, what are they paying them for? And does 'Don't be evil' imply 'Don't pay professionals to be evil for you?' Or could there possibly be a non-evil reason to hire these clowns?"
September 23, 2006, at 01:29 by Paull Young --
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  • New Jersey and Exxon - Peter Himler - Compares two cases of astroturfing. One in the old-fashioned form of supporting front groups, the other fake comments online.
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  • Annals of Astroturf - Gary Weiss - Wall St Investigative Reporter turned Author looks at astroturfing on Wall St
September 21, 2006, at 11:43 by Paull Young --
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September 17, 2006, at 02:53 by Paull Young --
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  • Discredited by association with astroturfing - David Phillips - The result of hiring a company associated with Astroturfing and other practices that are unpopular with social media commentators is probably not helpful to Google's reputation.
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  • Discredited by association with astroturfing - David Phillips - "The result of hiring a company associated with Astroturfing and other practices that are unpopular with social media commentators is probably not helpful to Google's reputation."
September 17, 2006, at 02:50 by Paull Young --
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  • Discredited by association with astroturfing - David Phillips - The result of hiring a company associated with Astroturfing and other practices that are unpopular with social media commentators is probably not helpful to Google's reputation.
September 16, 2006, at 06:08 by Paull Young --
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September 16, 2006, at 06:01 by Paull Young --
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September 16, 2006, at 05:58 by Paull Young --
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  • Don't Be Evil - Hire it Done - Slashdot - Looks at Google hiring the DCI Group "I'm sure DCI will be able to give Google whatever they're paying them for. The question is, what are they paying them for? And does 'Don't be evil' imply 'Don't pay professionals to be evil for you?' Or could there possibly be a non-evil reason to hire these clowns?"
September 14, 2006, at 12:35 by Paull Young --
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When supporting grassroots efforts, I will ensure that I am transparent in all my actions and clearly and publicly state what actions I am taking and which organization or client I represent.
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  • When supporting grassroots efforts, I will ensure that I am transparent in all my actions and clearly and publicly state what actions I am taking and which organization or client I represent.
September 14, 2006, at 12:31 by Paull Young --
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Anti-Astroturfing Code of Ethics

Kami Huyse proposes an anti-astroturfing code of ethics and asks for input:
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  • I will not fabricate a public concern by paying or coercing individuals to falsely act as concerned citizens. I will only seek to help give voice to those who already hold an existing concern and/or provide education to stakeholders that might be affected by a particular issue.
When supporting grassroots efforts, I will ensure that I am transparent in all my actions and clearly and publicly state what actions I am taking and which organization or client I represent.
  • I will never knowingly distort of falsify information to help my client/interest achieve a strategic/emotional advantage in a public debate.
  • I will encourage all grassroots supporters to be open and honest in all of their communications, just as I will be open and honest in mine.
September 14, 2006, at 12:07 by Paull Young --
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  • [1] - Christie Goldman APR - "When public relations works with a grassroots campaign, it provides support. PR may provide resources or counsel. It’s complicated and it takes time. When public relations works with an Astroturf campaign, it does so to be in control. PR becomes deceptive and manipulative. It’s relatively easy and fast."
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  • Astroturfing - Slippery When Wet - Christie Goldman APR - "When public relations works with a grassroots campaign, it provides support. PR may provide resources or counsel. It’s complicated and it takes time. When public relations works with an Astroturf campaign, it does so to be in control. PR becomes deceptive and manipulative. It’s relatively easy and fast."
September 14, 2006, at 12:06 by Paull Young --
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  • [2] - Christie Goldman APR - "When public relations works with a grassroots campaign, it provides support. PR may provide resources or counsel. It’s complicated and it takes time. When public relations works with an Astroturf campaign, it does so to be in control. PR becomes deceptive and manipulative. It’s relatively easy and fast."
September 13, 2006, at 04:43 by Paull Young --
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September 12, 2006, at 04:36 by Paull Young --
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  • Annals of Astroturf - Gary Weiss - Wall St Investigative Reporter turned Author looks at astroturfing on Wall St
September 10, 2006, at 09:47 by Paull Young --
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Recently Added Resources

  • Corporate spin can come in disguise - Bill Adair, St Petesburg Times, September 10 2006 - An analysis of astroturfing campaigns using op-ed columnists to push their goals. Looks at further astroturfing by the DCI Group

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Recently Added Resources

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September 10, 2006, at 09:23 by Paull Young --
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Al Gore, YouTube and Astroturfing

  • A collection of resources discussing the Al Gore YouTube? astroturfing episode currently causing a buzz in the blogosphere. Read more here.

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Recently Added Resources

August 08, 2006, at 01:14 by ConstantinBasturea -- redirect PRIA to PRIADiscussion - to enable trail
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  • AntiAstroturfing?.PRIA
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August 08, 2006, at 01:11 by ConstantinBasturea -- adding trail pages
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  • AntiAstroturfing?.PRIA
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August 07, 2006, at 07:24 by Paull Young --
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August 07, 2006, at 07:23 by Paull Young --
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Al Gore, YouTube? and Astroturfing

  • A collection of resources discussing the Al Gore YouTube? astroturfing episode currently causing a buzz in the blogosphere
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Gore, YouTube and Astroturfing

  • A collection of resources discussing the Al Gore YouTube? astroturfing episode currently causing a buzz in the blogosphere. Read more here.
August 07, 2006, at 07:22 by Paull Young --
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Al Gore, YouTube? and Astroturfing

  • A collection of resources discussing the Al Gore YouTube? astroturfing episode currently causing a buzz in the blogosphere

August 06, 2006, at 09:03 by Paull Young --
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A question for anti-astroturfers

  • Paull Young asks the PR blogosphere to consider a question first asked by Joseph Thornley in order to help clarify the definition of astroturfing
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A question for anti-astroturfers

  • Paull Young asks the PR blogosphere to consider a question first asked by Joseph Thornley in order to help clarify the definition of astroturfing. Read more here
August 06, 2006, at 09:00 by Paull Young --
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  • Keith Jackson is analysing the big PR firms public committment to ethical conduct and making a public call to action supporting the anti-astroturfing campaign. Read more here.
August 06, 2006, at 08:59 by Paull Young --
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Walk the Talk

  • Keith Jackson is analysing the big PR firms public committment to ethical conduct and making a public call to action supporting the anti-astroturfing campaign
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Walk the Talk

August 06, 2006, at 08:58 by Paull Young --
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What's New

Walk the Talk

  • Keith Jackson is analysing the big PR firms public committment to ethical conduct and making a public call to action supporting the anti-astroturfing campaign

A question for anti-astroturfers

  • Paull Young asks the PR blogosphere to consider a question first asked by Joseph Thornley in order to help clarify the definition of astroturfing

July 29, 2006, at 07:07 by ConstantinBasturea -- minor formatting changes
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Click this header to see a list of PR agencies, bloggers, practitioners and students who support the anti-astroturfing campaign
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Read the list the list of PR agencies, bloggers, practitioners and students who support the anti-astroturfing campaign - and add yourself to the list
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Click this header for a detailed list of blog posts, media articles, websites and podcasts concerning astroturfing and the anti-astroturfing campaign. The lists are organised by specific debate and each resource has a brief summary.
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Read a detailed list of blog posts, media articles, websites and podcasts concerning astroturfing and the anti-astroturfing campaign. The lists are organised by specific debate and each resource has a brief summary.
July 29, 2006, at 06:59 by ConstantinBasturea --
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July 29, 2006, at 06:58 by ConstantinBasturea -- adding trail
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  • AntiAstroturfing?.Supporters
  • AntiAstroturfing?.Resources
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  1. What an individual posting to a public forum under an assumed name is said to be doing.
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  1. What an individual posting to a public forum under an assumed name is said to be doing.

...................

Anti-Astroturfing Campaign Index of Pages

<< | AntiAstroturfing.HomePage | AntiAstroturfing.SupportersList >>
July 29, 2006, at 06:13 by Paull Young --
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Definitions

From Wikipedia: In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, or similar entities by centrally orchestrating the behavior of many diverse and geographically distributed individuals.

From answers.com: Astroturfing describes the posting of supposedly independent messages on Internet boards by interested companies and individuals In American politics, the term is used to describe formal public relations projects which deliberately give the impression that they are spontaneous and populist reactions. The term comes from AstroTurf -- the fake grass used in many indoor American football stadiums. The contrast between truly spontaneous or "grassroots" efforts and an orchestrated public relations campaign, is much like the distinction between real grass and AstroTurf.

From the Jargon File: (The Jargon File is a compendium of hacker slang)
astroturfing: n.
  1. The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant 'concerned citizens', paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf? is fake grass; hence the term). See also sock puppet, tentacle.
  2. What an individual posting to a public forum under an assumed name is said to be doing.

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Click this header for a detailed list of blog posts, media articles, websites and podcasts concerning astroturfing and the anti-astroturfing campaign. The lists are organised by specific debate and each resource has a brief summary.
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Click this header for a detailed list of blog posts, media articles, websites and podcasts concerning astroturfing and the anti-astroturfing campaign. The lists are organised by specific debate and each resource has a brief summary.

Definitions

From Wikipedia: In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, or similar entities by centrally orchestrating the behavior of many diverse and geographically distributed individuals.

From answers.com: Astroturfing describes the posting of supposedly independent messages on Internet boards by interested companies and individuals In American politics, the term is used to describe formal public relations projects which deliberately give the impression that they are spontaneous and populist reactions. The term comes from AstroTurf -- the fake grass used in many indoor American football stadiums. The contrast between truly spontaneous or "grassroots" efforts and an orchestrated public relations campaign, is much like the distinction between real grass and AstroTurf.

From the Jargon File: (The Jargon File is a compendium of hacker slang)
astroturfing: n.
  1. The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant 'concerned citizens', paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf? is fake grass; hence the term). See also sock puppet, tentacle.
  2. What an individual posting to a public forum under an assumed name is said to be doing.
July 29, 2006, at 05:58 by Paull Young --
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Click this header to see a list of PR agencies, bloggers, practitioners and students who support the anti-astroturfing campaign

Anti-Astroturfing Resources

Click this header for a detailed list of blog posts, media articles, websites and podcasts concerning astroturfing and the anti-astroturfing campaign. The lists are organised by specific debate and each resource has a brief summary.
July 29, 2006, at 05:55 by Paull Young --
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Anti-Astroturfing Resources

Specific debates on astroturfing

Here we will feature links to articles and debates about astroturfing organised by subject

Technorati search for 'astroturfing'

Regarding the Public Relations Institute of Australia and Astroturfing

About the Anti-Astroturfing Campaign

Astroturfing and online communication

Articles supporting astroturfing

General Discussion of Astroturfing

Blog Posts

Podcasts

Mainstream Media

Reports

Journal Articles

Academic Articles

Other resources

Watchdogs
  • PR Watch on Astroturfing This page features an ever-evolving collection of links and excerpts of media covering cases of astroturfing. An excellent resource.
  • Source Watch on Astroturfing Source Watch is an affiliate of PR Watch, also produced by the Centre for Media and Democracy. It's a directory of the people, organisations and issues shaping the public agenda.

Other Anti-Astroturfing Projects

Foreign Lanuage Links

Excerpts from longer articles

Don't Misrepresent Who You Are

Some blogs, like Slashdot, offer readers the opportunity to sound off of the topics that the site's masters have sifted from the hundreds of topic submissions they receive daily and have anointed as topics for discussion. If you must post to the discussion, do not masquerade as a member of the user community while under the retainer of a company with a vested interest in the outcome of the conversation. (Faking a grassroots movement is known as "astroturfing.") Many bloggers are quite technically savvy or have access to people who are. Chances are, your access to the discussion -- and your Internet location -- has been recorded somewhere. The backlash would be severe, like when Ziff-Davis caught Microsoft stuffing the virtual ballot box in an online poll.

For interest groups or political campaigners, one possible pitfall of using blogs is the practice known as 'astroturfing'. The term, described in the Edelman/Intelliseek guide, amounts to fake grassroots-type people creating weblogs where an agenda-driven organisation, agency, think tank, government agency, etc. pays them to say good things about it without revealing that they're getting paid.
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Agencies

Bloggers

Academics

Practitioners

PR Students

  • Shelby Pearl - Auburn University, USA
  • Ashley Imsand- Auburn University, USA
July 29, 2006, at 05:52 by Paull Young --
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List of Supporters of the Anti-Astroturfing Campaign

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  • Astroturfing - Spidey, WonderBlog? - statement of support for campaign
July 29, 2006, at 05:35 by Paull Young --
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  • Grassroots vs Astroturf - Katherine Wilson in Overland, 2006 - Wilson reports on a PRIA event she attended that appeared to support astroturfin
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  • Grassroots vs Astroturf - Katherine Wilson in Overland, 2006 - Wilson reports on a PRIA event she attended that appeared to support astroturfing

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  • In PR the real grass is always much greener - Tom Murphy - Murphy says "What matters is that PR people are taking the lead in calling out this practice. I hope the next stage will be to publicly attack examples of astroturfing as they emerge"
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  • In PR the real grass is always much greener - Tom Murphy - "What matters is that PR people are taking the lead in calling out this practice. I hope the next stage will be to publicly attack examples of astroturfing as they emerge"

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  • Anti-Astroturfing Wiki - Jim Lippard - "support for the campaign and links to another project opposing astroturfing

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  • If you can't make it, fake it - Seth Godin - "The issue for me is transparency. There's close to zero trust of marketers these days. Astroturfing makes it worse"
July 29, 2006, at 05:23 by Paull Young --
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  • Death to Astroturfing - David Weinberger - "Astroturfing corrupts conversations. It is a bad bad practice"
July 29, 2006, at 05:18 by Paull Young --
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  • Astroturf: When "concerned citizens" are just rubes - Rob Thurman - "The point of this rant is that democracy relies on giving the public accurate information an allowing them to make choices. Deceit, dishonesty and democracy don’t mix well"
  • Anti-astrotufing campaign - Marc van Bree - "It’s all about transparency. As soon as covering up and pretending come into play it becomes unethical"
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  • Dick Nixon: American Astroturfer - Allan Jenkins - Astroturfers may not know this, yet, but they've been reserved a circle of hell just outside that of spammers
July 29, 2006, at 05:03 by Paull Young --
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  • Turf Battle - Peter Himler - "astroturfing is perhaps our industry's biggest Achilles heel and one whose growth will stymie any efforts to build industry credibility and esteem in an age where transparent communications has established strong roots for growth"
July 29, 2006, at 05:01 by Paull Young --
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  • Speak out against astroturfing - Neville Hobson - "If you’re in the communication business and believe that astroturfing is unethical, immoral and simply poor business practice, please sign up to support the campaign"
July 29, 2006, at 04:59 by Paull Young --
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  • Dear Lionel - David Phillips - a stronly worded opposition to astroturfing
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  • In PR the real grass is always much greener - Tom Murphy - Murphy says "What matters is that PR people are taking the lead in calling out this practice. I hope the next stage will be to publicly attack examples of astroturfing as they emerge"
July 29, 2006, at 02:25 by Paull Young --
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  • Astroturfing is evil - Richard Bailey - British PR lecturer says that PR professional organisations are already opposed to astroturfing
July 29, 2006, at 02:23 by Paull Young --
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  • Time to mow the lawn Erin Caldwell - Caldwell supports the campaign to improve PR's reputation and calls for a focus on ethical practice
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Recent articles and debates on astroturfing

Here we will feature links to articles and debates about astroturfing that have taken place in the past six months
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Specific debates on astroturfing

Here we will feature links to articles and debates about astroturfing organised by subject
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Astroturfing and online communication
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  • Mike Manuel - [3]
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  • Mike Manuel - [4]
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Journal Articles

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Reports

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Other Anti-Astroturfing Projects

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Foreign Lanuage Links

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  • Lies, Damned Lies, and Labour - Mark Borkowski in The Guardian, 23 May 2005 (Note: This link has full text of the article, and a link to the subscription needed official Guardian page)
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Articles supporting astroturfing

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  • Shelby Pearl - Auburn, US
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  • Shelby Pearl - Auburn University, USA
  • Ashley Imsand- Auburn University, USA
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PR Students

  • Shelby Pearl - Auburn, US

July 18, 2006, at 10:46 by Paull Young --
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July 17, 2006, at 11:58 by Paull Young --
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Podcasts

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July 17, 2006, at 06:14 by ConstantinBasturea -- adding back Neville Hobson and Peter Himler -- editing conflict :)
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July 17, 2006, at 02:53 by Allan Jenkins -- Moved myself out of the \"deleted\" field
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July 17, 2006, at 02:52 by Allan Jenkins -- Added my support
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Academics

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July 16, 2006, at 03:31 by Shel Holtz --
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About the Anti-Astroturfing Campaign
July 16, 2006, at 11:18 by ConstantinBasturea -- minor formatting
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Please support this campaign by adding this image to your blog or website and linking it back to this page. If you have any problems with this, please contact Paull Young.
to:
Please support this campaign by adding this image to your blog or website and linking it back to this page. If you have any problems with this, please contact Paull Young.
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This page has been created to provide a list of resources concerning astroturfing, while also stating the goals of the Anti-Astroturfing campaign and showcasing a list of PR professionals who oppose the practice.
to:
This page has been created to provide a list of resources concerning astroturfing, while also stating the goals of the Anti-Astroturfing campaign and showcasing a list of PR professionals who oppose the practice.
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Please feel free to add resources to this page or your name to the list of supports of the Anti-Astroturfing Campaign list. For an edit password for the wiki contact Constantin Basturea.
to:
Please feel free to add resources to this page or your name to the list of supports of the Anti-Astroturfing Campaign list. For an edit password for this page contact Paull Young or Constantin Basturea.
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from answers.com: Astroturfing describes the posting of supposedly independent messages on Internet boards by interested companies and individuals In American politics, the term is used to describe formal public relations projects which deliberately give the impression that they are spontaneous and populist reactions. The term comes from AstroTurf? -- the fake grass used in many indoor American football stadiums. The contrast between truly spontaneous or "grassroots" efforts and an orchestrated public relations campaign, is much like the distinction between real grass and AstroTurf?.
to:
From answers.com: Astroturfing describes the posting of supposedly independent messages on Internet boards by interested companies and individuals In American politics, the term is used to describe formal public relations projects which deliberately give the impression that they are spontaneous and populist reactions. The term comes from AstroTurf -- the fake grass used in many indoor American football stadiums. The contrast between truly spontaneous or "grassroots" efforts and an orchestrated public relations campaign, is much like the distinction between real grass and AstroTurf.
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From the Jargon File: (The Jargon File is a compendium of hacker slang) astroturfing: n. 1. The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf? is fake grass; hence the term). See also sock puppet, tentacle.

2. What an individual posting to a public forum under an assumed name is said to be doing.
to:
From the Jargon File: (The Jargon File is a compendium of hacker slang)
astroturfing: n.
  1. The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant 'concerned citizens', paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf? is fake grass; hence the term). See also sock puppet, tentacle.
  2. What an individual posting to a public forum under an assumed name is said to be doing.
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  • Join the conversation - write against astro turfing on your blog or comment on the blog posts listed on this site
  • Declare you and / your agency astroturf free
  • Expose possible examples of astroturfing
  • Link to this page with the javascript button provided and add your name to the list of supporters below
  • Call on your politicians to take tougher legislative action against astroturfing
  • Call on your industry / professional association to speak out against astroturfing
  • Encourage friends and colleagues to get involved
to:
  • Join the conversation - write against astro turfing on your blog or comment on the blog posts listed on this site
  • Declare you and / your agency astroturf free
  • Expose possible examples of astroturfing
  • Link to this page with the javascript button provided and add your name to the list of supporters below
  • Call on your politicians to take tougher legislative action against astroturfing
  • Call on your industry / professional association to speak out against astroturfing
  • Encourage friends and colleagues to get involved
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We oppose the practice of astroturfing, defined above, in any form. The practice should never be a part of a public relations campaign as it is anti-democratic, unethical, immoral and often illegal.
to:
We oppose the practice of astroturfing, defined above, in any form. The practice should never be a part of a public relations campaign as it is anti-democratic, unethical, immoral and often illegal.
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We will attempt to raise awareness of this practice, expose it for what it is, and encourage our fellow communicators to join us in opposition.
to:
We will attempt to raise awareness of this practice, expose it for what it is, and encourage our fellow communicators to join us in opposition.
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We call for all professional communication bodies to strongly, publicly and actively oppose astroturfing; alongside PR agencies, individual practitioners and bloggers.
to:
We call for all professional communication bodies to strongly, publicly and actively oppose astroturfing; alongside PR agencies, individual practitioners and bloggers.
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to:
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Here we will feature links to articles and debates about astroturfing that have taken place in the past six months
to:
Here we will feature links to articles and debates about astroturfing that have taken place in the past six months
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Don't Misrepresent Who You Are
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Some blogs, like Slashdot, offer readers the opportunity to sound off of the topics that the site's masters have sifted from the hundreds of topic submissions they receive daily and have anointed as topics for discussion. If you must post to the discussion, do not masquerade as a member of the user community while under the retainer of a company with a vested interest in the outcome of the conversation. (Faking a grassroots movement is known as "astroturfing.") Many bloggers are quite technically savvy or have access to people who are. Chances are, your access to the discussion -- and your Internet location -- has been recorded somewhere. The backlash would be severe, like when Ziff-Davis caught Microsoft stuffing the virtual ballot box in an online poll.
to:
Don't Misrepresent Who You Are
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Some blogs, like Slashdot, offer readers the opportunity to sound off of the topics that the site's masters have sifted from the hundreds of topic submissions they receive daily and have anointed as topics for discussion. If you must post to the discussion, do not masquerade as a member of the user community while under the retainer of a company with a vested interest in the outcome of the conversation. (Faking a grassroots movement is known as "astroturfing.") Many bloggers are quite technically savvy or have access to people who are. Chances are, your access to the discussion -- and your Internet location -- has been recorded somewhere. The backlash would be severe, like when Ziff-Davis caught Microsoft stuffing the virtual ballot box in an online poll.
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For interest groups or political campaigners, one possible pitfall of using blogs is the practice known as 'astroturfing'. The term, described in the Edelman/Intelliseek guide, amounts to fake grassroots-type people creating weblogs where an agenda-driven organisation, agency, think tank, government agency, etc. pays them to say good things about it without revealing that they're getting paid.
to:
For interest groups or political campaigners, one possible pitfall of using blogs is the practice known as 'astroturfing'. The term, described in the Edelman/Intelliseek guide, amounts to fake grassroots-type people creating weblogs where an agenda-driven organisation, agency, think tank, government agency, etc. pays them to say good things about it without revealing that they're getting paid.
July 16, 2006, at 06:27 by Paull Young --
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Many thanks to Erin Caldwell for creating the anti-astroturfing image, and Robert French for providing support with the java script.
to:
Many thanks to Erin Caldwell for creating the anti-astroturfing image, and Robert French for providing some technical support and advice.
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July 16, 2006, at 06:06 by Lee Hopkins -- added my name
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July 16, 2006, at 05:14 by Paull Young --
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Mainstream Media

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Mainstream Media
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  • '''Please note this page is currently under construction. Please contact Paull Young (young.paull at gmail.com) for information.

July 16, 2006, at 04:09 by Paull Young --
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Definition

to:

Definitions

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from answers.com: Astroturfing describes the posting of supposedly independent messages on Internet boards by interested companies and individuals In American politics, the term is used to describe formal public relations projects which deliberately give the impression that they are spontaneous and populist reactions. The term comes from AstroTurf? -- the fake grass used in many indoor American football stadiums. The contrast between truly spontaneous or "grassroots" efforts and an orchestrated public relations campaign, is much like the distinction between real grass and AstroTurf?.

From the Jargon File: (The Jargon File is a compendium of hacker slang) astroturfing: n. 1. The use of paid shills to create the impression of a popular movement, through means like letters to newspapers from soi-disant ‘concerned citizens’, paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by a PR group (AstroTurf? is fake grass; hence the term). See also sock puppet, tentacle.

2. What an individual posting to a public forum under an assumed name is said to be doing.

July 16, 2006, at 02:35 by Paull Young --
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to:
Please support this campaign by adding this image to your blog or website and linking it back to this page. If you have any problems with this, please contact Paull Young.
July 16, 2006, at 02:32 by Paull Young --
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July 16, 2006, at 02:17 by Paull Young --
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<a href="http://www.higheredblogcon.com/"><img src="" border="0" alt="HigherEdBlogCon? 2006"></a>

July 16, 2006, at 02:17 by Paull Young --
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<a href="http://www.higheredblogcon.com/"><img src="" border="0" alt="HigherEdBlogCon? 2006"></a>

July 16, 2006, at 01:54 by Paull Young --
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Paull Young and Trevor Cook started this campaign, sparked by the The PRIA and Astroturfing post at Young PR.
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Paull Young and Trevor Cook started this campaign, sparked by the The PRIA and Astroturfing post at Young PR.
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July 16, 2006, at 01:25 by Paull Young --
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Please feel free to add resources to this page or your name to the list of supports of the Anti-Astroturfing Campaign list.
to:
Many thanks to Erin Caldwell for creating the anti-astroturfing image, and Robert French for providing support with the java script.

Please feel free to add resources to this page or your name to the list of supports of the Anti-Astroturfing Campaign list. For an edit password for the wiki contact Constantin Basturea.
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July 16, 2006, at 01:15 by Paull Young --
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Regarding the Public Relations Institute of Australia and Astroturfing
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Recent articles and debates on astroturfing

Here we will feature links to articles and debates about astroturfing that have taken place in the past six months

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How You Can Help

  • Join the conversation - write against astro turfing on your blog or comment on the blog posts listed on this site
  • Declare you and / your agency astroturf free
  • Expose possible examples of astroturfing
  • Link to this page with the javascript button provided and add your name to the list of supporters below
  • Call on your politicians to take tougher legislative action against astroturfing
  • Call on your industry / professional association to speak out against astroturfing
  • Encourage friends and colleagues to get involved

July 15, 2006, at 02:41 by Paull Young --
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Podcasts

Forward Podcast #3 :: An Interview with Trevor Cook Paull Young interviews Trevor Cook for the Forward Podcast. Astroturfing is mentioned at ??

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For interest groups or political campaigners, one possible pitfall of using blogs is the practice known as 'astroturfing'. The term, described in the Edelman/Intelliseek guide, amounts to fake grassroots-type people creating weblogs where an agenda-driven organisation, agency, think tank, government agency, etc. pays them to say good things about it without revealing that they're getting paid.

to:
For interest groups or political campaigners, one possible pitfall of using blogs is the practice known as 'astroturfing'. The term, described in the Edelman/Intelliseek guide, amounts to fake grassroots-type people creating weblogs where an agenda-driven organisation, agency, think tank, government agency, etc. pays them to say good things about it without revealing that they're getting paid.
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Excerpts from longer articles

Don't Misrepresent Who You Are

Some blogs, like Slashdot, offer readers the opportunity to sound off of the topics that the site's masters have sifted from the hundreds of topic submissions they receive daily and have anointed as topics for discussion. If you must post to the discussion, do not masquerade as a member of the user community while under the retainer of a company with a vested interest in the outcome of the conversation. (Faking a grassroots movement is known as "astroturfing.") Many bloggers are quite technically savvy or have access to people who are. Chances are, your access to the discussion -- and your Internet location -- has been recorded somewhere. The backlash would be severe, like when Ziff-Davis caught Microsoft stuffing the virtual ballot box in an online poll.

For interest groups or political campaigners, one possible pitfall of using blogs is the practice known as 'astroturfing'. The term, described in the Edelman/Intelliseek guide, amounts to fake grassroots-type people creating weblogs where an agenda-driven organisation, agency, think tank, government agency, etc. pays them to say good things about it without revealing that they're getting paid.

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  • Source Watch on Astroturfing Source Watch is an affiliate of PR Watch, also produced by the Centre for Media and Democracy. It's a directory of the people, organisations and issues shaping the public agenda.
to:
  • Source Watch on Astroturfing Source Watch is an affiliate of PR Watch, also produced by the Centre for Media and Democracy. It's a directory of the people, organisations and issues shaping the public agenda.
  • PR firms show growing interest in weblogs EU news and policy positions, public affairs section. Astroturfing is mentioned in the final paragraph under the 'issues' sub-heading.
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  • PR Watch on Astroturfing This page features an ever-evolving collection of links and excerpts of media covering cases of astroturfing. An excellent resource.
to:
  • PR Watch on Astroturfing This page features an ever-evolving collection of links and excerpts of media covering cases of astroturfing. An excellent resource.
  • Source Watch on Astroturfing Source Watch is an affiliate of PR Watch, also produced by the Centre for Media and Democracy. It's a directory of the people, organisations and issues shaping the public agenda.
July 15, 2006, at 12:26 by Paull Young --
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to:
  • PR Watch on Astroturfing This page features an ever-evolving collection of links and excerpts of media covering cases of astroturfing. An excellent resource.
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  • [9] Shel Israel
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Specific examples of Astroturfing

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Mainstream Media

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Specific Cases of Astroturfing

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Astroturf by Phillip Young
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July 15, 2006, at 11:59 by Paull Young --
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Mainstream Media Articles

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Specific examples of Astroturfing

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How Labour used its election troops to fake popular support by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005

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July 15, 2006, at 11:49 by Paull Young --
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[[How Labour used its election troops to fake popular support]] by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005
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How Labour used its election troops to fake popular support by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005
July 15, 2006, at 08:27 by Paull Young --
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Media Articles
to:

July 15, 2006, at 08:27 by Paull Young --
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Media Articles [[How Labour used its election troops to fake popular support]] by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005

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Mainstream Media Articles

Media Articles [[How Labour used its election troops to fake popular support]] by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005
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July 15, 2006, at 08:23 by Paull Young --
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Other resources

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Other resources

Watchdogs

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July 15, 2006, at 08:21 by Paull Young --
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Astroturf by Phillip Young
July 15, 2006, at 08:18 by Paull Young --
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  • '''Please note this page is currently under construction. Please contact Paull Young (young.paull at gmail.com) for information.
July 15, 2006, at 08:17 by Paull Young --
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Blog Posts

The PRIA and Astroturfing by Paull Young
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Specific Cases of Astroturfing

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Podcasts

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Media Articles [[How Labour used its election troops to fake popular support]] by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005

General Discussion of Astroturfing

Blog Posts

Podcasts
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Media Articles

[[How Labour used its election troops to fake popular support]] by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005
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Academic Articles

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Academic Articles
July 15, 2006, at 08:12 by Paull Young --
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[[How Labour used its election troops to fake popular support]] by Political Editor Gaby Hinsliff in The Observer, Sunday 22 May 2005
July 15, 2006, at 08:05 by Paull Young --
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Forward Podcast #3 :: An Interview with Trevor Cook Paull Young interviews Trevor Cook for the Forward Podcast. Astroturfing is mentioned at ??
July 15, 2006, at 08:03 by Paull Young --
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July 15, 2006, at 08:01 by Paull Young --
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Practitioners

to:

Practitioners

Anti-Astroturfing Resources

Blog Posts

Podcasts

Media Articles

Academic Articles

Other resources

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Please feel free to add resources to this page or your name to the list of supports of the Anti-Astroturfing Campaign list.

If you have any questions, or there is anything you would like added to this page, please contact Paull Young at young.paull at gmail.com

July 15, 2006, at 07:58 by Paull Young --
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We oppose the practice of astroturfing, defined above, in any form. The practice should never be a part of a public relations campaign as it is anti-democratic, unethical, immoral and often illegal.

We will attempt to raise awareness of this practice, expose it for what it is, and encourage our fellow communicators to join us in opposition.

We call for all professional communication bodies to strongly, publicly and actively oppose astroturfing; alongside PR agencies, individual practitioners and bloggers.
July 15, 2006, at 07:57 by Paull Young --
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About

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About

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Definition

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Definition

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Anti-Astroturfing Statement

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Anti-Astroturfing Statement

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List of Supporters of the Anti-Astroturfing Campaign

Agencies

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List of Supporters of the Anti-Astroturfing Campaign

Agencies

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Bloggers

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Bloggers

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Practitioners

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Practitioners

July 15, 2006, at 07:56 by Paull Young --
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List of Supporters of the Anti-Astroturfing Campaign

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List of Supporters of the Anti-Astroturfing Campaign

Agencies

Bloggers

Practitioners

July 15, 2006, at 07:54 by Paull Young --
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Paull Young and Trevor Cook started this campaign, sparked by the The PRIA and Astroturfing post at Young PR.

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From Wikipedia: In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, or similar entities by centrally orchestrating the behavior of many diverse and geographically distributed individuals.
to:
From Wikipedia: In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, or similar entities by centrally orchestrating the behavior of many diverse and geographically distributed individuals.

Anti-Astroturfing Statement

List of Supporters of the Anti-Astroturfing Campaign

July 15, 2006, at 07:49 by Paull Young --
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About
to:

About

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This page has been created to provide a list of resources concerning astroturfing, while also stating the goals of the Anti-Astroturfing campaign and showcasing a list of PR professionals who oppose the practice.
to:
This page has been created to provide a list of resources concerning astroturfing, while also stating the goals of the Anti-Astroturfing campaign and showcasing a list of PR professionals who oppose the practice.

Definition

From Wikipedia: In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, or similar entities by centrally orchestrating the behavior of many diverse and geographically distributed individuals.
July 15, 2006, at 07:45 by Paull Young --
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Describe HomePage here.
to:
About

This page has been created to provide a list of resources concerning astroturfing, while also stating the goals of the Anti-Astroturfing campaign and showcasing a list of PR professionals who oppose the practice.
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