<< | AntiAstroturfing.HomePage | AntiAstroturfing.SupportersList >> Please support this campaign by adding this image to your blog or website and linking it back to this page. If you have any problems with this, please contact Paull Young.
Recently Added Resources
Anti-Astroturfing Code of EthicsKami Huyse proposes an anti-astroturfing code of ethics and asks for input:
AboutThis page has been created to provide a list of resources concerning astroturfing, while also stating the goals of the Anti-Astroturfing campaign and showcasing a list of PR professionals who oppose the practice. Paull Young and Trevor Cook started this campaign, sparked by the The PRIA and Astroturfing post at Young PR. Erin Caldwell for creating the anti-astroturfing image, and Robert French for providing some technical support and advice. Please feel free to add resources to this page or your name to the list of supports of the Anti-Astroturfing Campaign list. For an edit password for this page contact Paull Young or Constantin Basturea. If you have any questions, or there is anything you would like added to this page, please contact Paull Young at young.paull at gmail.com
How You Can Help
We oppose the practice of astroturfing, defined above, in any form. The practice should never be a part of a public relations campaign as it is anti-democratic, unethical, immoral and often illegal.
We will attempt to raise awareness of this practice, expose it for what it is, and encourage our fellow communicators to join us in opposition.
We call for all professional communication bodies to strongly, publicly and actively oppose astroturfing; alongside PR agencies, individual practitioners and bloggers.
Read the list the list of PR agencies, bloggers, practitioners and students who support the anti-astroturfing campaign - and add yourself to the list
Read a detailed list of blog posts, media articles, websites and podcasts concerning astroturfing and the anti-astroturfing campaign. The lists are organised by specific debate and each resource has a brief summary.
DefinitionsFrom Wikipedia: In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, or similar entities by centrally orchestrating the behavior of many diverse and geographically distributed individuals. From answers.com: Astroturfing describes the posting of supposedly independent messages on Internet boards by interested companies and individuals In American politics, the term is used to describe formal public relations projects which deliberately give the impression that they are spontaneous and populist reactions. The term comes from AstroTurf -- the fake grass used in many indoor American football stadiums. The contrast between truly spontaneous or "grassroots" efforts and an orchestrated public relations campaign, is much like the distinction between real grass and AstroTurf. From the Jargon File: (The Jargon File is a compendium of hacker slang)
Anti-Astroturfing Campaign Index of Pages